What is AWS Marketplace Storefront?
AWS Marketplace Storefront lets a Partner launch a branded procurement experience connected to AWS Marketplace, where the Partner curates a catalog of products, uses built-in capabilities to automate deal workflows, and routes transactions through an existing AWS Marketplace seller account. A storefront can show products from other Partners alongside the Partner's own AWS Marketplace products.
Key capabilities
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Branded storefronts - Create customized web storefronts with your branding, colors, and layout to present your AWS Marketplace products.
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Multiple layout types - Choose from Standalone, Embedded, E-Commerce, or Campaign layouts depending on your use case.
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Product curation - Import products from the AWS Marketplace public catalog or your own seller account listings, and organize them with tags, categories, and badges.
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Buy With AWS integration - Enable buyers to initiate procurement directly from your storefront, with requests routed to your team for offer creation.
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Governance and approval - Configure approval policies, buyer groups, and spending thresholds to control procurement workflows.
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Connector integrations - Connect to CRM systems (HubSpot), co-selling programs (AWS ACE), and communication platforms (Slack) for workflow automation.
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Role-based access control - Manage team permissions with predefined roles at the organization, account, and storefront levels.
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Insights and reporting - Track billed revenue, collections, disbursements, and agreement renewals.
Who uses Storefront?
| User | Use case |
|---|---|
| ISV sellers | Create a branded catalog of their own products for direct sales through AWS Marketplace |
| Channel partners / Resellers | Build multi-vendor storefronts curating products from multiple sellers for their buyer community |
| Systems integrators | Create targeted storefronts for specific verticals, campaigns, or customer segments |
How it works
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Create an organization and connect your AWS Marketplace seller account.
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Build a storefront by choosing a layout, importing products, and configuring design.
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Set up procurement with Buy With AWS, governance policies, and approval workflows.
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Deploy the storefront to make it accessible to buyers.
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Manage ongoing operations through connectors, automation, and reporting.
Related services
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AWS Marketplace - The underlying marketplace where products are listed and transactions are processed.
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AWS Marketplace Private Offers - Custom pricing offered to specific buyers through Storefront's Buy With AWS workflow.
Getting started
To get started with AWS Marketplace Storefront, see Prerequisites.
