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Listings - AWS Marketplace
Creating a SaaS listingCreating a Multi-Product SolutionUsing listing templatesManaging tags and categories on productsSetting listing visibility

Listings

Create and manage your AWS Marketplace product listings from the Storefront console.

Creating a SaaS listing

You can create a SaaS product listing for AWS Marketplace directly from the Storefront console. The listing wizard guides you through each step of the product configuration.

Prerequisites

  • A connected AWS Marketplace seller account

  • Seller registration approved by AWS Marketplace

  • Account Admin or Listing Management role on the connected account.

To create a SaaS listing

  1. In your connected account, choose Products.

  2. Choose Add listing.

  3. Choose one of the following product types:

    • SaaS Contract

    • SaaS Subscription

    • AMI (hourly or hourly-annual)

    • Clone Existing Listing

    Container and Professional Services are visible but disabled.

  4. Complete each section of the listing wizard:

  5. Review the listing summary.

  6. Choose Submit for Review.

The listing enters a pending state while AWS Marketplace reviews it. You receive a notification when it is approved or if changes are required.

General information

  • SKU - The product SKU identifier

  • Vendor - The vendor name

  • Website - The product website URL

  • Title - The name buyers see in AWS Marketplace

  • Product Description - Detailed product description

  • Short Product Description - Brief summary of the product

  • Product Logo URL - S3 URL for your product logo. This field accepts an S3 URL.

  • Product Video Link - URL to a product video

Pricing

Configure the pricing model for your SaaS product:

  • Pricing dimensions - Define the units buyers are charged for (for example, users, API calls, GB)

  • Contract terms - Choose from the following durations:

    • Monthly

    • 1 Year

    • 2 Years

    • 3 Years

After your product is published to Limited, you cannot change the number of pricing dimensions or the dimension names.

For more information about pricing models, see Pricing in the AWS Marketplace Seller Guide.

Notifications

In the Notifications section, choose a value from the Select Notification dropdown (default: None).

Notes

  • Listing creation through the console uses the AWS Marketplace Catalog API. Ensure your connected account has the required IAM permissions.

  • You can save a draft at any point and return to complete it later.

  • After a listing is active, you can update it by creating a new version.

Creating a Multi-Product Solution

A Multi-Product Solution listing groups multiple related products into a single solution offering. Buyers can discover and evaluate the complete solution from one listing page, then procure individual components.

Prerequisites

  • A connected AWS Marketplace seller account

  • 2 to 7 active product listings to include in the solution

  • Account Admin or Listing Management role on the connected account.

To create a Multi-Product Solution

  1. In your connected account, choose Products.

  2. Choose Create Listing.

  3. Choose Multi-Product Solution as the product type.

  4. Complete each section:

  5. Review the solution summary.

  6. Choose Submit for Review.

Products

Choose the products that make up this solution:

  1. Choose Add Product.

  2. Search for and choose products from your active listings.

  3. For each product, add a Role description explaining how it fits in the solution.

  4. Arrange products in the display order.

Use cases

Describe how buyers use the solution:

  1. Choose Add Use Case.

  2. Enter a Title and Description for each use case.

  3. Add up to 3 use cases.

Promotional media

Add visual content to showcase the solution:

  • Architecture diagram - Upload a diagram showing how components work together

  • Demo video - Link to a product demonstration video

  • Screenshots - Upload up to 5 screenshots

Additional resources

Link supporting materials:

  • Whitepapers

  • Case studies

  • Implementation guides

  • Documentation links

Notes

  • Products included in a Multi-Product Solution must be active AWS Marketplace listings.

  • The solution listing does not change the pricing or procurement of individual products. Buyers still procure each product separately.

  • You can update the products included in a solution after it is published.

Using listing templates

Listing templates pre-populate common fields when creating a new product listing, reducing setup time for products that share similar configurations.

To use a template during listing creation

  1. In your connected account, choose Products.

  2. Choose Add listing.

  3. At the top of the Add listing form, open the Search Template - optional dropdown and choose a template. The selection populates the form.

  4. Complete the remaining required fields and submit.

Available templates

Templates are based on common listing configurations:

  • Standard SaaS listing

  • Usage-based SaaS listing

  • Contract SaaS listing

  • AMI listing (basic)

  • Multi-Product Solution

Notes

  • Templates pre-populate fields but do not lock them. You can change any pre-filled value.

  • Templates are managed at the organization level. Contact your Admin to request new templates.

Managing tags and categories on products

You can assign tags and categories to your products to improve discoverability in your storefronts and help buyers find relevant products.

Tags vs. categories

Feature Tags Categories
Scope Storefront-level (specific to each storefront) Product-level (applies across all storefronts)
Purpose Filter navigation within a storefront Product classification and search
Assignment Assigned in the storefront Tags tab Assigned during product creation or edit

To assign categories to a product

  1. In your connected account, choose Products.

  2. Choose the product to edit.

  3. In the General section, set Product Category 1 (required), and optionally Product Category 2 and Product Category 3.

  4. Choose Save.

To add custom tags to a product

Custom tags provide additional metadata for use in storefront filtering:

  1. Choose the product to edit.

  2. Choose Tags.

  3. Choose Add Tag and enter a tag name (for example, "enterprise," "starter-friendly," "compliance").

  4. Choose Save.

These tags are available for assignment when configuring storefront tag filters.

Tag dialog

You can also manage tags in bulk from the product list view:

  1. In the Products page, choose one or more products using the checkboxes.

  2. Choose Manage Tags from the actions menu.

  3. Add or remove tags for the selected products.

  4. Choose Apply.

Setting listing visibility

You can control whether a product is publicly visible on AWS Marketplace or limited to specific buyers. Visibility settings determine who can discover and access your products.

Visibility options

Visibility Description
Public Visible to all buyers on AWS Marketplace and in your storefronts
Limited Limited products are only visible to allowlisted AWS accounts. This includes the seller account that you are signed in to.
Restricted Existing users can continue to use the product. The product is no longer visible to the public or available to new users.

To change product visibility

  1. In your connected account, choose Products.

  2. Choose the product.

  3. Choose Update Visibility from the actions menu.

  4. In the Update Listing Visibility dialog, choose Public, Limited, or Restricted.

  5. Choose Update.

Limited products in storefronts

Limited-visibility products can still be displayed in your storefronts. This is useful for:

  • Partner-exclusive products that should not appear on the public AWS Marketplace

  • Pre-launch products shared with select buyers

  • Internal tools available only to your organization's buyer community

To include limited products in a storefront:

  1. Open the storefront's Selection tab.

  2. Choose the My Products source tab.

  3. Limited products from your connected account appear here alongside public products.

  4. Choose the limited products to include.

Notes

  • Changing visibility does not affect existing agreements or active subscriptions.

  • Limited products are accessible via direct URL even if not in a storefront.

  • Visibility changes may take a few minutes to propagate across AWS Marketplace.