View a markdown version of this page

Connector overview - AWS Marketplace
Connector overview

Connector overview

Connectors integrate AWS Marketplace Storefront with external CRM and collaboration systems. Connectors fall into two categories: CRM connectors and notifications and collaboration connectors.

Connector overview

The Connectors tab lists configured connectors in a table with columns Application, Account, Status, Inbound, Outbound, and Action. Choose the action menu in a row to manage that connector. To add a new connector, choose + Add Connector.

Available connectors

Category Connector Purpose Data flow
CRM AWS ACE Co-selling opportunity sync with AWS Bidirectional
CRM HubSpot CRM integration for deal and contact sync Bidirectional
Notifications and collaboration Slack Sends storefront and deal notifications to a Slack workspace Outbound

How connectors work

  1. Connect - Authenticate with the external system using credentials.

  2. Configure - Map fields between Storefront and the external system.

  3. Activate - Enable data synchronization.

Once activated, connectors run automatically based on configured triggers (real-time events or scheduled sync).

To manage connectors

  1. Choose your profile avatar in the top-right corner.

  2. Choose Organization Settings.

  3. Choose the Connectors tab.

  4. The page shows all available connectors with their current status:

    • Connected - Active and syncing

    • Disconnected - Configured but not active

    • Not configured - Available but not set up

  5. Choose a connector to configure or manage it.

Common connector actions

  • Connect - Provide credentials and establish the connection

  • Test Connection - Verify the integration is working

  • Configure - Set up field mappings and sync rules

  • Disconnect - Remove the integration (does not delete synced data)

  • View Logs - See sync history and errors

Notes

  • Each connector is configured at the organization level and applies to all accounts and storefronts within the organization.

  • Connector credentials are stored securely and encrypted.

  • If a connector encounters errors, it retries automatically. Persistent errors generate notifications.

  • Workflow automation

  • Notification settings