# [O.SI.1] Center observability strategies around business and technical outcomes **Category:** FOUNDATIONAL To maximize the impact of observability, it should be closely aligned with both business and technical goals. This means not only monitoring system performance, uptime, or error rates but also understanding how these factors directly or indirectly influence business outcomes such as revenue, customer satisfaction, and market growth. Adopting the ethos that *"Everything fails, all the time"*, famously stated by Werner Vogels, Amazon Chief Technology Officer, a successful observability strategy acknowledges this reality and continuously iterates, adapting to changes in business environments, technical architecture, user behaviors, and customer needs. It is the shared responsibility of teams, leadership, and stakeholders to establish relevant performance-related metrics to collect to measure established key performance indicators (KPIs) and desired business outcomes. Effective KPIs must be based on the desired business and technical outcomes and be relevant to the system being monitored. An observability strategy must also identify the metrics, logs, traces, and events necessary for collection and analysis and prescribes appropriate tools and processes for gathering this data. To enhance operational efficiency, the strategy should propose guidelines for generating actionable alerts and define escalation procedures. This way, teams can augment these guidelines to suit their unique needs and contexts. Use technical KPIs, such as the [four golden signals](https://sre.google/sre-book/monitoring-distributed-systems/#xref_monitoring_golden-signals) (latency, traffic, errors, and saturation), to provide a set of minimum metrics to focus on when monitoring user-facing systems. On the business side, teams and leaders should meet regularly to assess how technical metrics correlate with business outcomes and adapt strategies accordingly. There is no one-size-fits-all approach to defining these KPIs. Discover customer and stakeholder requirements and choose the technical and business metrics and KPIs that best fit your organization. For example, one of the most important business-related KPIs for Amazon's e-commerce segment is *orders per minute*. A dip below the expected value for this metric could signify issues affecting customer experience or transactions, which could affect revenue and customer satisfaction. Within Amazon, teams and leaders meet regularly during weekly business reviews (WBRs) to assess the validity and quality of these metrics against organizational goals. By continuously assessing metrics against business and technical strategies, teams can proactively address potential issues before they affect the bottom line. **Related information:** + [AWS Well-Architected Performance Pillar: PERF06-BP02 Define a process to improve workload performance](https://docs.aws.amazon.com/wellarchitected/latest/performance-efficiency-pillar/perf_continue_having_appropriate_resource_type_define_process.html) + [AWS Well-Architected Sustainability Pillar: SUS02-BP02 Align SLAs with sustainability goals](https://docs.aws.amazon.com/wellarchitected/latest/sustainability-pillar/sus_sus_user_a3.html) + [AWS Well-Architected Reliability Pillar: REL11-BP07 Architect your product to meet availability targets and uptime service level agreements (SLAs)](https://docs.aws.amazon.com/wellarchitected/latest/reliability-pillar/rel_withstand_component_failures_service_level_agreements.html) + [Monitoring and Observability Implementation Priorities](https://docs.aws.amazon.com/wellarchitected/latest/management-and-governance-guide/implementation-priorities-5.html) + [AWS Observability Best Practices](https://aws-observability.github.io/observability-best-practices/) + [Instrumenting distributed systems for operational visibility](https://aws.amazon.com/builders-library/instrumenting-distributed-systems-for-operational-visibility/?did=ba_card&trk=ba_card) + [The Importance of Key Performance Indicators (KPIs) for Large-Scale Cloud Migrations](https://aws.amazon.com/blogs/mt/the-importance-of-key-performance-indicators-kpis-for-large-scale-cloud-migrations/) + [What is the difference between SLA and KPI?](https://aws.amazon.com/what-is/service-level-agreement/#seo-faq-pairs#sla-kpi) + [The Four Golden Signals](https://sre.google/sre-book/monitoring-distributed-systems/#xref_monitoring_golden-signals) + [Amazon's approach to high-availability deployment: Standard metrics](https://youtu.be/bCgD2bX1LI4?t=2502) + [The Amazon Software Development Process: Measure Everything](https://youtu.be/52SC80SFPOw?t=1922)