

# India sender ID registration in AWS End User Messaging SMS
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After you register your company and use case with TRAI, you must create a case with Support. The Support team uses the information that you provide in your case to associate your Entity ID and Template ID with your AWS account.

**Note**  
India allows transactional sender IDs to be 3–6 characters in length. Promotional sender IDs are required to be 6 characters. All sender ID approval is owned by TRAI.

You can register a sender ID for [transactional messages](#registrations-sms-senderid-india-support-case.title) using the AWS End User Messaging SMS console or to register a sender ID for [promotional messages](#registrations-sms-senderid-india-support.title) create an AWS Support case.

## India transactional message sender ID registration
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Follow these directions to register your sender ID for transactional messages in India.

1. Open the AWS End User Messaging SMS console at [https://console.aws.amazon.com/sms-voice/](https://console.aws.amazon.com/sms-voice/).

1. In the navigation pane, under **Registrations**, choose **Create registration**.
**Note**  
If you already created a registration when requesting the origination identity then you should use that registration form. 

   For **Registration form name** enter a friendly name.

   Choose **Next**.

1. In the **Sender ID info** section, enter the following:
   + For **Sender ID**, enter the sender ID to request. India sender IDs must be 3-6 alphabetic characters. 
   + For **Proof of sender ID connection – optional**, if the connection between your company name and this sender ID is not obvious, then you are required to provide evidence of your intellectual property rights to the brand. Valid upload file types are PDF, PNG, and JPEG with a maximum file size of 500KB.

   Choose **Next**.

1. In the **India specific info** section, enter the following:
   + For **Chain ID: Principal Entity ID (PEID)**, enter the PEID that you received after completing the registration process with the Telecom Regulatory Authority of India (TRAI). 
   + For **Chain ID: ROUTE LEDGER TECHNOLOGIES PRIVATE LIMITED**, enter the approved chain ID seen on your DLT platform after creating a chain of telemarketers. 
   + For **Chain ID: Karix Mobile Pvt Ltd**, enter the approved chain ID seen on your DLT platform after creating a chain of telemarketers. 
   + For **Chain ID: Sinch Cloud Communication Services India Private Limited**, enter the approved chain ID seen on your DLT platform after creating a chain of telemarketers. 
   + For **Chain ID: Infobip India Private Limited**, enter the approved chain ID seen on your DLT platform after creating a chain of telemarketers. 
   + For **Acknowledgement of required sending parameters**, choose Yes to acknowledge you will specify the [Entity ID and Template ID values](registrations-sms-senderid-india-specify-ids.md#registrations-sms-senderid-india-specify-ids.title) when you send your messages to India.

   Choose **Next**.

1. In the **Company info** section, enter the following:
   + For **Company Name**, enter the name of your company. 
   + For **Company identification number**, enter your tax ID, like EIN or VAT. 
   + For **Doing Business As (DBA)**, enter your DBA or brand name if different from the legal name of your company. 
   + For **Company website**, enter the URL for your company's website. 

   Choose **Next**.

1. In the **Company address** section, enter the following:
   + For **Address 1**, enter the street address of your corporate headquarters. 
   + For **Address 2 - optional**, if needed enter suite number of your corporate headquarters. 
   + For **City**, enter the city of your corporate headquarters. 
   + For **State/Province**, enter the state of your corporate headquarters. 
   + For **Postal code**, enter the Postal/Zip code of your corporate headquarters. 
   + For **Country**, enter the two digit ISO country code. 

   Choose **Next**.

1. In the **Contact info** section, enter the following:
   + For **Contact Email**, enter the email address of the person who will be your business's point of contact.
   + For **Contact Phone Number**, enter the phone number of the person who will be your business's point of contact.

   Choose **Next**.

1. In **Messaging Use Case**, do the following:
   + For **Use case category**, choose one of the following use case types: 
     +  **One-time passwords** – Use this for sending a user a one time password.
     +  **Purchase or delivery notifications** – Use this if you only intend to send your users important notifications.
     +  **Public service announcements** – An informational message that is meant to raise the audience's awareness about an important issue.
     +  **Polling and surveys** – Use this to poll users on their preferences.
     +  **Info on demand** – This is for sending users messages after they have sent a request.
     +  **Other** – Use this if your use case doesn't fall into any other category. Be sure that you fill out the **Use case details** for this option.
   + Complete **Use case description** to provide additional context to the selected **Use case category**.
   + For **Monthly SMS Volume**, choose the number of SMS messages that will be each month.
   + For **Opt-in workflow description**, enter a description of how users consent to receive messages. The description has to be between 40 – 500 characters and must not contain leading or trailing spaces. For example, by filling out an online form on your website. 

     Your **Opt-in workflow description** should include the following:
     + Program or product description
     + Identify your organization and service being represented in the initial message sent to your end users
     + Clear and thorough information about how your end-users opt-in to your SMS service and any associated fees or charges

   Choose **Next**.

1. In **Message samples**, do the following:
   + For **Message Sample 1**, enter an example message of an SMS message body that will be sent to your end users. 
   + For **Message Sample 2 – optional** and **Message Sample 3 – optional**, enter additional example messages, if needed, of the SMS message body that will be sent.

   Choose **Next**.

1. On the **Review and submit** page verify the information you are about to submit is correct. To make updates choose **Edit** next to the section.

1. Choose **Submit registration**.

## India promotional message sender ID registration
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Follow these directions to register your sender ID for promotional messages in India.

**Register sender ID for promotional messages**

1. Create an AWS Support case at [https://support.console.aws.amazon.com/support/home\$1/case/create?issueType=service-limit-increase](https://console.aws.amazon.com/support/home#/case/create?issueType=service-limit-increase).

1. In the **Create Case** section, do the following:
   + For **Limit type**, choose **AWS End User Messaging SMS (Pinpoint)**.
   + For **Provide a link to the site or app which will be sending SMS messages**, identify the website or application where your audience members opt in to receive your SMS messages. 
   + For **What type of messages do you plan to send**, choose **Promotional**: 
     + **One Time Password** – Messages that provide passwords that your customers use to authenticate with your website or application.
     + **Promotional** – Noncritical messages that promote your business or service, such as special offers or announcements.
     + **Transactional** – Important informational messages that support customer transactions, such as order confirmations or account alerts. Transactional messages must not contain promotional or marketing content.
   + For **Which countries do you plan to send messages to**, choose the AWS Region that you will be sending messages from.

1. In the **Requests** section, do the following:
   + For the **Region**, choose the AWS Region that you plan to make API requests from.
   + For **Resource Type**, choose **Template Registration**.
   + For **Limit**, choose on of the following:
     + **One Time Password** – Messages that provide passwords that your customers use to authenticate with your website or application.
     + **Promotional** – Noncritical messages that promote your business or service, such as special offers or announcements.
     + **Transactional** – Important informational messages that support customer transactions, such as order confirmations or account alerts. Transactional messages must not contain promotional or marketing content.

1. Under **Case description**, for **Use case description**, explain your use case and opt-in workflow. 

1. Under **Contact options**, for **Preferred contact language**, choose whether you want to receive communications for this case in **English** or **Japanese**.

1. When you finish, choose **Submit**.

After we receive your request, we provide an initial response within 24 hours. We will send you a country-specific registration form for you to complete and provide back to us for downstream processing.

**Important**  
In order to prevent our systems from being used to send unsolicited or malicious content, we consider each request carefully. We might not be able to grant your request if your use case doesn't align with our policies.