

# Dedicated IP addresses (standard) in Amazon SES
<a name="manual-dedicated-ips"></a>

*Dedicated IP addresses (standard)* are dedicated IP addresses that you manually set up and manage in SES. They are different from those that are set up and managed automatically using the SES feature [Dedicated IP addresses (managed) for Amazon SES](managed-dedicated-sending.md). In addition to allowing you full control over your sending reputation using dedicated IP addresses, dedicated IPs (standard) enable you to fully manage your dedicated IPs, including warming them up, scaling them out, and IP pool management.

Dedicated IPs (standard) and *Dedicated IPs (managed)* both refer to dedicated IP addresses that you lease in SES for [additional pricing](https://aws.amazon.com/ses/pricing), but differ in how they're implemented and managed. While there are shared benefits common to both, they each have unique advantages to offer depending on your type of email sending, as discussed in [Dedicated IP addresses for Amazon SES](dedicated-ip.md).

The topics is this section explain how to manually set up and manage dedicated IPs (standard) in SES.

**Topics**
+ [Requesting and relinquishing dedicated IP addresses (standard)](dedicated-ip-case.md)
+ [Warming up dedicated IP addresses (standard)](dedicated-ip-warming.md)
+ [Creating standard dedicated IP pools for dedicated IPs (standard)](dedicated-ip-pools.md)

# Requesting and relinquishing dedicated IP addresses (standard)
<a name="dedicated-ip-case"></a>

To use *dedicated IP addresses (standard)*, you must first request them. When you no longer need them, you must relinquish them. Request and relinquish dedicated IPs (standard) through the [AWS Support Center](https://console.aws.amazon.com/support/home#/). Your account is charged an additional monthly fee for each standard dedicated IP address that you lease for use with Amazon SES. There's no minimum commitment when using dedicated IPs (standard).

For more information about the costs associated with dedicated IPs (standard), see [Amazon SES Pricing](https://aws.amazon.com/ses/pricing/#Optional_Services).

For a list of all of the Regions where Amazon SES is currently available, see [AWS Region and Endpoints](https://docs.aws.amazon.com/general/latest/gr/rande.html#ses_region) in the *Amazon Web Services General Reference*. To learn more about the number of Availability Zones that are available in each AWS Region, see [AWS Global Infrastructure](https://aws.amazon.com/about-aws/global-infrastructure/).

## Request or relinquish dedicated IPs (standard)
<a name="dedicated-ip-case-request"></a>

You can request as many dedicated IPs (standard) as you need by creating a service quota increase case in the AWS Support Center.

**To request or relinquish dedicated IPs (standard)**

1. Sign in to the AWS Management Console and open the Amazon SES console at [https://console.aws.amazon.com/ses/](https://console.aws.amazon.com/ses/).

1. In the left navigation pane, choose **Dedicated IPs**.

1. Do one of the following:

   1. If you *don't* have existing dedicated IPs in your account:

      1. The **Dedicated IPs** onboarding page is displayed. In the **Dedicated IPs (standard) overview** panel, choose **Request dedicated IPs**.

   1. If you have existing dedicated IPs in your account:

      1. Select the **Standard IP pools** tab on the **Dedicated IPs** page.

      1. In the **Standard overview** panel, choose **Request or relinquish Standard dedicated IPs**.

1. The **Hello\$1 We're here to help** page opens in the AWS Support Console. All the fields on this page will have the following values preselected:
   + **Choose the related issue for your case** – *Account and billing*
   + **Service** – *Service Quotas*
   + **Category** – *Amazon SES*
   + **Severity** – *General question*

   After verifying these values, choose **Next step: Additional information**.

1. Under **Additional information**, complete the following selections:
   + For **Region**, select the AWS Region that your request applies to.
   + For **Quota Title**, select **Desired Dedicated IP**.
   + For **Value**, select the number of dedicated IPs you are requesting or relinquishing in the region selected.
   + If you want to request or relinquish dedicated IPs (standard) in another AWS Region, choose **Add another limit**, and fill in the fields accordingly. Repeat for each additional AWS Region.
   + For **Description**, make it clear what you have and what you want to do in each region specified as in the following examples: 

     Request – *"I have two DIPs in the Milan region, but would like to add one more for a total of three"*

     Relinquish – *"I have two DIPs in the Ohio region, but want to remove one of them—please remove the DIP that has the address 23.251.228.95"*.
**Important**  
The process of relinquishing a dedicated IP address can't be reversed. If you relinquish a *dedicated IP address* in the middle of a month, we prorate the monthly dedicated IP usage fee, based on the number of days that have elapsed in the current month.
   + Choose **Next step: Solve now or contact us**.
   + On the **Solve now or contact us** page, select your preferred contact language, and choose **Submit**.

After you submit the form, we'll evaluate your request. If we grant your request, we'll reply to your case in the Support Center to confirm that the dedicated IP addresses have been added to or removed from your account according to your request.

# Warming up dedicated IP addresses (standard)
<a name="dedicated-ip-warming"></a>

When determining whether to accept or reject a message, email service providers consider the reputation of the IP address that sent it. One of the factors that contributes to the reputation of an IP address is whether the address has a history of sending high-quality email. Email providers are less likely to accept mail from new IP addresses that have little or no history. Email sent from IP addresses with little or no history might end up in recipients' junk mail folders, or might be blocked altogether.

When you start sending email from a new dedicated IP address, you should gradually increase the amount of email that you send from that address before using it to its full capacity. This process is called *warming up* the IP address.

The amount of time that's required to warm up an IP address varies between email providers. For some email providers, you can establish a positive reputation in around two weeks, while for others it may take up to six weeks. When warming up a new dedicated IP address, you should send emails to your most active users to ensure that your complaint rate remains low. You should also carefully examine your bounce messages and send less email if you receive a high number of blocking or throttling notifications. For information about monitoring your bounces, see [Monitoring your Amazon SES sending activity](monitor-sending-activity.md). 

## Automatic warmup for dedicated IPs (standard)
<a name="dedicated-ip-auto-warm-up"></a>

When you request *dedicated IP addresses (standard)*, Amazon SES automatically warms them up to improve the delivery of emails that you send. The automatic IP address warmup feature is enabled by default. SES automatically warms up your dedicated IPs by gradually increasing the number of emails you send through your dedicated IPs based on a predefined warmup plan. This gradual increase helps your IPs build a positive reputation with internet service providers (ISPs).

The steps that happen during the automatic warmup process depend on whether you already have dedicated IP addresses.
+ When you request dedicated IPs (standard) for the first time, SES distributes your email sending between your dedicated IP addresses and a set of addresses that are shared with other SES customers. SES gradually increases the number of messages that are sent from your dedicated IP addresses over time.
+ If you already have dedicated IP addresses, SES distributes your email sending between your existing dedicated IPs (which are already warmed up) and your new dedicated IPs (which are not warmed up). SES gradually increases the number of messages that are sent from your new dedicated IP addresses over time.

**Note**  
Automatic IP warmup is a time-based process. The warmup percentage steadily increases over 45 days, independently from your sending volume.

After you warm up a dedicated IP address, you should send around 1,000 emails every day to each email provider that you want to maintain a positive reputation with. You should perform this task on each dedicated IP address that you use with SES.

You should avoid sending large volumes of email immediately after the warmup process is complete. Instead, slowly increase the number of emails you send until you reach your target volume. If an email provider sees a large, sudden increase in the number of emails that are sent from an IP address, they may block or throttle the delivery of messages from that address.

## Disable the automatic warmup process on dedicated IPs (standard)
<a name="dedicated-ip-disable-auto-warm-up"></a>

When you purchase new standard dedicated IP addresses, Amazon SES automatically warms them up for you because the automatic IP address warmup feature is enabled by default for your account. If you prefer to warm up dedicated IP addresses yourself, you can disable the automatic warmup feature at the account level for all of your IP addresses.

If you disable the automatic warmup feature, any subsequently leased dedicated IPs will be added to your account with a warmup status of *Complete* which makes them available for use without having been warmed up—this means you are responsible for ensuring these IPs are properly warmed up before using them for regular sending. Any IPs that were currently in the middle of warmup at the time you disabled the automatic warmup feature will not be effected. 

**Important**  
If you disable the automatic warm up feature, you're responsible for warming up your dedicated IP addresses yourself. If you send email from addresses that haven't been warmed up, you may experience poor delivery rates.

**To disable (or re-enable) the automatic warmup feature for all dedicated IPs (standard) in your account**

1. Sign in to the AWS Management Console and open the Amazon SES console at [https://console.aws.amazon.com/ses/](https://console.aws.amazon.com/ses/).

1. In the left navigation pane, choose **Dedicated IPs**.

1. Select the **Standard IP pools** tab on the **Dedicated IPs** page.

1. Choose **Disable auto warm-up** in the **Standard overview** panel to disable automatic warmup, or choose **Enable auto warm-up** to re-enable automatic warmup.

## Manually warm up dedicated IPs (standard)
<a name="dedicated-ip-restart-auto-warm-up"></a>

You can manually increase or decrease your dedicated IPs (standard) current sending volume by editing its warmup percentage, end its warmup process prematurely, and set its current sending volume to 0% and restart the warmup process.

**To manually warm up dedicated IPs (standard)**

1. Sign in to the AWS Management Console and open the Amazon SES console at [https://console.aws.amazon.com/ses/](https://console.aws.amazon.com/ses/).

1. In the left navigation pane, choose **Dedicated IPs**.

1. Select the **Standard IP pools** tab on the **Dedicated IPs** page.

1. In the **All Standard dedicated IPs** panel, select an IP address and choose **Edit warm up** and select one of the following options:

   1. **Edit percentage**—enter a value in the **Warm-up percentage** field to increase or decrease your IP's current sending volume by editing its warmup percentage followed by **Save changes**.

      

      The **Warm-up status** column will say `In progress` and the **Warm-up percentage** column will display the value that you entered.

   1. **Mark as Complete**—read the **Mark warm-up as Complete?** dialogue to confirm that you understand the implications of ending the auto warm-up process prematurely, then choose **Mark as Complete**.

      The **Warm-up status** column will say `Complete` and the **Warm-up percentage** column will say `100%`.

   1. **Reset percentage**—read the **Reset warm-up percentage?** dialogue to confirm you're setting the IP’s current sending volume to 1% and will have to either restart the automatic warmup process or set the warmup percentage manually, then choose **Reset**.

      The **Warm-up status** column will say `In progress` and the **Warm-up percentage** column will say `1%`.

# Creating standard dedicated IP pools for dedicated IPs (standard)
<a name="dedicated-ip-pools"></a>

If you purchased several dedicated IP addresses (standard) to use with Amazon SES, you can create groups of those addresses, called *dedicated IP pools*. Grouping dedicated IPs (standard) together in a pool makes them easier to manage. A common scenario is to create one pool for sending marketing communications, and another for sending transactional emails. Your sender reputation for transactional emails is then isolated from that of your marketing emails. In this scenario, if a marketing campaign generates a large number of complaints, the delivery of your transactional emails is not impacted.

This section contains procedures for creating dedicated IP pools.

**Note**  
You can also create configuration sets that use a pool of IP addresses that are shared by all SES customers. The shared IP pool is useful for situations in which you need to send email that doesn't align with your usual sending behaviors. For information about using the shared IP pool with a configuration set, see [Assigning IP pools in Amazon SES](managing-ip-pools.md).

**To create a dedicated IP pool for dedicated IPs (standard) using the SES console**

1. Sign in to the AWS Management Console and open the Amazon SES console at [https://console.aws.amazon.com/ses/](https://console.aws.amazon.com/ses/).

1. In the left navigation pane, choose **Dedicated IPs**.
**Note**  
If you currently don't have any dedicated IPs (standard) in your account, the **Dedicated IPs** onboarding page is displayed giving you the opportunity to purchase dedicated IPs (standard). For more information see [Request or relinquish dedicated IPs (standard)](dedicated-ip-case.md#dedicated-ip-case-request).

1. Select the **Standard IP pools** tab on the **Dedicated IPs** page.

1. In the **All Dedicated IP (standard) pools** panel, choose **Create Standard IP pool**.

   The **Create IP Pool** page opens.

1. In the **Pool details** panel,

   1. Choose **Standard (self managed)** in the **Scaling mode** field.

   1. Enter a name for your IP pool in the **IP pool name** field.
**Note**  
The IP pool name must be unique and can't be a duplicate of a managed IP pool name in your account.

   1. (Optional) If you have existing standard dedicated IP addresses that you want to add to this IP pool, select them from the dropdown list in the **Dedicated IP addresses** field.
**Note**  
If you select an IP address that's already associated with an IP pool, it will now only be associated with this IP pool.

1. (Optional) You can associate this IP pool with a configuration set by selecting one from the dropdown list in the **Configuration sets** field.
**Note**  
If you select a configuration set that's already associated with an IP pool, it will now only be associated with this IP pool.
To add or remove associated configuration sets after this IP pool is created, edit the configuration set's [**Sending IP pool**](managing-configuration-sets.md#console-detail-configuration-sets) parameter.
If you haven’t created any configuration sets yet, see [Using configuration sets in Amazon SES](using-configuration-sets.md).

1. (Optional) You can add one or more **Tags** to this IP pool by including a tag key and an optional value for the key.

   1. Choose **Add new tag** and enter the **Key**. You can also add an optional **Value** for the tag.

   1. To add the tag, choose **Save changes**.

      You can add up to 50 tags. You can remove a tag by choosing **Remove**.

1. Select **Create pool**.
**Note**  
After you create a standard IP pool, you have the option to convert it to a managed IP pool. See [Creating a managed IP pool](managed-dedicated-sending.md#dedicated-ip-pools-mds).