# Integration options
<a name="routes-for-crm-integration"></a>

You can use the following integration options:
+ **The AWS Partner CRM connector (Salesforce only)** – A no-code solution for integrating Salesforce with AWS Partner Central and AWS Marketplace. For information about integrating the connector, refer to [What is the AWS Partner CRM connector for Salesforce?](aws-partner-crm-connector.md) later in this guide.

  To download the connector, go to the [Salesforce AppExchange](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N4V00000IYf0nUAD). 
+ **Third-party integration** – A customized integration offered by third-party service providers. For information about a third-party integration, contact the provider.
+ **Custom integration** – A customized integration using the AWS Partner Central APIs. 

  For more information about this type of integration, refer to the [AWS Partner Central API Reference](https://docs.aws.amazon.com/partner-central/latest/APIReference/aws-partner-central-api-reference-guide.html).
**Note**  
This guide assumes you have the technical skills needed to build and maintain a custom integration.
Custom integrations do not support lead management.
The CRM connector only works with Salesforce. Third-party and custom integrations support a wide variety of CRM systems, such as Zoho and Microsoft Dynamics. 

The following table provides more information about the integration options:


|  | **AWS Partner CRM connector (Salesforce only)** | **Third-party integration** | **Custom integration** | 
| --- | --- | --- | --- | 
| Description | An AWS managed package, available for free on the [Salesforce AppExchange](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N4V00000IYf0nUAD) | Standard integration from third-party providers | A custom integration built using the AWS Partner Central APIs. For more information, refer to the [AWS Partner Central API Reference](https://docs.aws.amazon.com/partner-central/latest/APIReference/aws-partner-central-api-reference-guide.html). | 
| Resources | Configuration and regular maintenance from a Salesforce administrator; low-to-medium development effort depending on the level of required automation | Varies by provider. May include direct support or compatibility support between cloud providers | 3–12 weeks for initial development, including project management, followed by 2–3 weeks each quarter for maintenance and upgrades | 
| Skill sets needed |  Cloud administrator, Salesforce administrator, and Salesforce developer  | Cloud administrator, CRM administrator, and project manager | Cloud administrator, CRM administrator, and project manager | 
| Maintenance | Regular maintenance required. Can be managed by the administrator with minimal developer support | Relies on the provider for enhancements and maintenance. You provide CRM administration | Regular updates required. Each upgrade may require code or configuration changes | 
| Cost | No cost to install the connector package, configuration and maintenance costs after installation. | Third-part subscription costs | Development and maintenance costs | 
| Customization | Limited to package capabilities | May require third-party support | Highly customizable | 
| Setup time | Low  | Low  | High  | 
| Support | Limited support from AWS | Third-party support | AWS provides documentation and limited support | 
| Additional features | Outbound lead sharing, inbound and outbound opportunity sharing, job scheduling, automatic field mapping | Possible multicloud coselling features, future enhancements from the provider, support and consulting services | Highly customizable, outbound lead sharing, inbound and outbound opportunity sharing |