# Insert personalized ads and ad breaks in a channel stream
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With MediaTailor, you can monetize channel assembly linear streams by inserting ad breaks in your programs without conditioning the content with SCTE-35 markers. You can use channel assembly with the MediaTailor ad insertion service, or with any server-side ad insertion (SSAI).

The following topics show how to insert personalized ads and ad breaks in your channel's linear stream.

**Topics**
+ [Setting up ad insertion with MediaTailor](ca-setting-up-emt-ssai.topic.md)
+ [SCTE-35 messages for ad breaks](ca-scte-35-messages.md)