Search performance dashboard

The Search Performance dashboard helps you optimize your product discoverability with comprehensive search insights for both external search engines, such as Google, as well as AWS Marketplace search.

Overview

The Search Performance dashboard provides AWS Marketplace Sellers with comprehensive analytics to improve product listing discoverability across multiple search channels. This dashboard includes both external search engine optimization (SEO) insights as well as internal AWS Marketplace search data and recommendations.

To open the dashboard, start the AWS Marketplace Management Portal and go to the Insights tab. For more information about controlling access to the dashboard, see Seller dashboards, earlier in this section.

In the Search Performance dashboard, you can optimize your product visibility on external search engines like Google, as well as within AWS Marketplace search results with:

Accessing the dashboard

To unlock this dashboard, you must enroll or be a member of the AWS Marketplace Seller Prime Program.

After you are eligible, you can access SEO insights via Partner Central:

System administrators can also create an AWS Identity and Access Management (IAM) policy to provide access for specific dashboards to other users in the seller company.

Using policies to control access

Use one of the following policies to provide access to the listing performance dashboard.

The following example provides access to all current and future AWS Marketplace resources, including dashboards and reports, regardless of current or future data feeds.

JSON

{
    "Version":"2012-10-17",
    "Statement": [
    {
    "Effect": "Allow",
    "Action": [
    "aws-marketplace:GetSellerDashboard"
    ],
    "Resource": "arn:aws:aws-marketplace:us-east-1:111122223333:AWSMarketplace/*"
    }
    ]
    }

The following example provides access to the Search performance dashboard by including its ARN.

JSON

{
    "Version":"2012-10-17",
    "Statement": [
    {
    "Effect": "Allow",
    "Action": [
    "aws-marketplace:GetSellerDashboard"
    ],
    "Resource": "arn:aws:aws-marketplace:us-east-1:111122223333:AWSMarketplace/ReportingData/Marketing_V1/Dashboard/SearchPerformance_V1"
    }
    ]
    }

Search Performance Insights

What are SEO Insights?

SEO Insights help you optimize your public AWS Marketplace product listings for better visibility in external search engines, as well as within AWS Marketplace search. This feature provides data-driven recommendations to improve your search rankings and drive more qualified traffic to your products. These recommendations also improve visibility in AI-powered discovery, where AI agents recommend products, generate comparisons, and help customers create proposals. Disclaimer: This dashboard provides data-driven recommendations powered by BrightEdge and AI. These recommendations are advisory only and are provided to assist sellers in optimizing their listings; however, they do not guarantee any specific outcomes or results. For more information on general SEO best practices see here.

Key Capabilities

Section 1: Use filters to select a product and time frame

In order to see search performance data, you must select a product and month from the drop down at the top of the dashboard. Data is refreshed monthly, when updated the insights reflect data from prior month. For example, data published in December will show November trends.

For more information about filtering, see Filtering data on Quick, in the Quick User Guide.

Section 2: Current and recommended product title and description

This section of the Search performance dashboard pulls title and description information from your public product listing. Recommended product title and description are generated using AI and Brightedge SEO Insights.

Section 3: Current top performing keywords and Recommended keywords

Current top performing keywords come from Brightedge SEO Insights as well as Google Search Console. These are the keywords that are currently driving the most traffic to your product listing. The dashboard provides search volume, and ranking information. You want to ensure to maintain these keywords throughout your listing to maintain performance.

Recommended keywords are generated using Brightedge insights and AI. You can incorporate relevant keywords by naturally integrating them throughout your product detail page to improve ranking for those respective terms. For AWS Marketplace AI-powered discovery, integrate keywords naturally alongside specific details like AWS service names, compliance standards (SOC2, HIPAA), and quantifiable benefits. AI agents use these specifics to match your product to customer intent.

Glossary of terms:

Addition SEO and Listing Engagement Best Practices

While keywords are important, other factors can affect search results and click through rates. To optimize your listing: