# Professional services products in AWS Marketplace
If you sell professional services, such as data migration management, consulting, or training, you can offer those services to buyers on AWS Marketplace. You can create a product offering that describes the services you provide, negotiate with customers on price, scope of work, and payment terms, then create a private offer for your services.
You create private offers for each customer and project. For more information, see [Creating and managing private offers](creating-private-offer.md).
**Note**
Independent software vendors (ISVs), channel partners, and consulting partners can authorize other partners to resell professional services products by creating channel partner private offers. For more information, see [Creating a resell opportunity for a channel partner as an ISV](https://docs.aws.amazon.com/marketplace/latest/userguide/channel-partner-isv-info.html).
Buyers can find professional services products on the AWS Marketplace catalog by selecting **Professional Services** under **Categories**, choosing **Professional Services** under **Delivery methods**, and refine their search by **Publisher**, **Pricing model**, and **Pricing unit**. They're charged for the services in their AWS bill. They can use tools such as AWS Cost Explorer to centralize payments and manage their costs.
For more information about professional services products, see:
+ [Getting started with professional services products](https://docs.aws.amazon.com/marketplace/latest/userguide/proserv-getting-started.html)
+ [Providing details for a professional services product](https://docs.aws.amazon.com/marketplace/latest/userguide/proserv-product-details.html)
+ [Requirements for professional services products](https://docs.aws.amazon.com/marketplace/latest/userguide/proserv-product-guidelines.html)
+ [Creating a resell opportunity for a channel partner as an ISV](https://docs.aws.amazon.com/marketplace/latest/userguide/channel-partner-isv-info.html)
The following video explains more about managing professional services products in AWS Marketplace.
[](http://www.youtube.com/watch?v=https://www.youtube.com/embed/2ZsS1LfRivk)
## Getting help
For assistance with your professional services products, contact your business development partner for AWS Marketplace or the [AWS Marketplace Seller Operations](https://aws.amazon.com/marketplace/management/contact-us/) team.
# Getting started with professional services products in AWS Marketplace
As a seller, you can offer professional services to AWS Marketplace buyers. Professional services include services to assess, migrate, support, manage, and train others in how to use AWS services and products in AWS Marketplace. Your product definition tells buyers about the services that you offer and explains why they should select your company for those services. AWS Marketplace allows buyers to contact you. You agree on a contract, and then you create a private offer that allows the buyer to purchase your services for a fixed cost. The following sections show you how to get started with a professional services product, providing the steps that you need to create your first product and offer it to your customers.
The following video explains more about listing professional services products in AWS Marketplace.
[](http://www.youtube.com/watch?v=https://www.youtube.com/embed/8inkD7mgrLk)
**Topics**
+ [
## Prerequisites
](#proserv-prereqs)
+ [
## Create a professional services product
](#proserv-create)
+ [
## Create private offers
](#proserv-create-offer)
+ [
## Edit product information
](#proserv-edit-product)
+ [
## Editing product pricing
](#proserv-edit-pricing)
+ [
## Edit product visibility
](#proserv-edit-visibility)
+ [
## Remove a professional services product
](#proserv-remove-product)
## Prerequisites
To sell professional services on AWS Marketplace, you must complete the following prerequisites:
+ Have access to the AWS Marketplace Management Portal. This is the tool that you use to register as a seller and manage the products that you sell on AWS Marketplace. To learn more about getting access to the AWS Marketplace Management Portal, see [Policies and permissions for AWS Marketplace sellers](detailed-management-portal-permissions.md).
+ Register as an AWS Marketplace seller and submit your tax and banking information. You must provide a non-UK bank account to receive disbursements. To learn more about becoming an seller, see [Getting started as an AWS Marketplace seller](user-guide-for-sellers.md).
+ You must have a professional services product to offer that is related to an AWS service or at least one public product in AWS Marketplace. Your product must either directly support those products, or offer services that drive subscriptions to those products.
**Note**
Your product must be listed in at least one of these primary categories: Assessments, Implementation, Managed services, Premium support, or Training.
For more information about professional services product guidelines, see [Requirements for professional services products on AWS Marketplace](proserv-product-guidelines.md).
## Create a professional services product
The following procedure describes how to create a new professional services product in the AWS Marketplace Management Portal.
**To create a professional services product**
1. Open a web browser and sign into the [AWS Marketplace Management Portal](https://aws.amazon.com/marketplace/management/).
1. From the **Products** menu, select **Professional services**. This page shows you all professional services products that you have already created, as well as any requests you have made for creating or modifying these products.
1. On the **Professional Services products** tab, select **Create professional services product**.
1. On the **Create product** page, provide the information for your product, and select **Submit**. For more information about the details that you must provide, see [Providing details for a professional services product in AWS Marketplace](proserv-product-details.md).
1. (Optional) From the **Products** menu of AWS Marketplace Management Portal, select **Professional services**, then choose the **Requests** tab. Verify that you see your product request with the correct **Product title**, and that the **Request status** is **Under review**. Your product should be created in limited preview mode within a few minutes.
**Note**
You can return to the **Requests** tab of the **Professional services** page to see the status of your request at any time. Any errors in the creation process will appear here. You can select the request to see the request details or to fix errors.
When your product is initially created, it's only accessible to your AWS account (the one you used to create the product). If you view the product from the **Professional services** page, you can select **View on AWS Marketplace** to view the product details as they appear in AWS Marketplace for buyers. This detail listing isn't available to other AWS Marketplace users, unless you extend a private offer to them.
To learn how to make the product available publicly, see [Edit product visibility](#proserv-edit-visibility).
## Create private offers
When a potential buyer views your product on AWS Marketplace, they can't purchase it directly. When they attempt to subscribe, they are redirected to request a [private offer](https://docs.aws.amazon.com/marketplace/latest/userguide/private-offers-overview.html) from you. AWS Marketplace sends an email message to your AWS Marketplace seller account root user email address, informing you that the customer has requested a private offer. The following procedure describes how to respond to this request.
**Note**
When you create a private offer higher than \$1250,000 through the AWS Marketplace Management Portal, additional approval may be required. For more information, contact the Private Offer Success Team (POST), Vendor Finance Success (VFS), or Seller Reporting teams through the [AWS Marketplace Management Portal](https://aws.amazon.com/marketplace/management/contact-us/).
**To create a private offer for a professional services product**
1. Contact the customer to resolve any questions you have about the request. Agree on the offer terms before creating the private offer in AWS Marketplace. The buyer is not obligated to purchase your product, so it makes sense to agree before creating the offer.
1. Open a web browser and sign into the [AWS Marketplace Management Portal](https://aws.amazon.com/marketplace/management/).
1. Select **Offers** from the menu, and then select **Create private offer**.
1. On the **Create private offer** page, select the product that you want to create a private offer for. Only currently available products are included.
1. Choose the **Offer Type**.
1. From the **Product type** drop-down menu, choose **Professional service product**, select the product you wish to create a private offer for, and then choose **Continue to offer details**.
1. Add **Offer information** such as offer name and offer description. In addition, choose if this private offer is for a renewal. The default selection will be **No**.
1. Enter the **Offer expiration date** and choose **Next**. This date dictates how long the buyer has to subscribe to this private offer. After 23:59:59 UTC on this date, the buyer will no longer be able to access the private offer.
1. Choose **Next**.
1. On the **Configure offer pricing and duration** page, choose the pricing model, contract duration, offer currency, and product dimension (if relevant). You can choose from contract pricing with upfront payment, installment plan, and variable payments. For the variable payment pricing, see [Pricing professional service products in AWS Marketplace](proserv-variable-payments.md).
1. On the **Add buyers** page, provide an AWS account ID for each AWS Marketplace buyer you are extending the private offer to. Each selected buyer must have an AWS account in an AWS Region where the selected offer currency is supported. To add another AWS account ID, choose **Add another buyer**. You can add up to 24 buyers to each private offer.
1. Choose **Next**.
1. On the **Configure legal terms and offer documents** page, add custom legal terms. Upload up to five files related to your private offer, including legal terms, a statement of work, a bill of materials, a pricing sheet, or other addendums. These files will be merged into one document when the offer is created.
1. On the **Review and create** page, review the details of your private offer. After you review and confirm, choose **Create offer** to publish the offer and extend it to the buyers you chose.
**Note**
Your offer may take some time to be published. After it's published, you can view the offer on the **Manage offers** page. If you need to edit an offer (that has not yet been accepted), you can do so from that page.
After the offer is published it will be available on the **Manage private offers** page. From this page, you can use the **Actions** menu for that offer, select **Copy offer URL**, and then send it in an email message to the buyer to accept.
## Edit product information
The following procedure describes how to edit the product information for an existing professional services product in the AWS Marketplace Management Portal.
**To edit product information**
1. Open a web browser and sign into the [AWS Marketplace Management Portal](https://aws.amazon.com/marketplace/management/).
1. From the **Products** menu, select **Professional services**. This page shows you all professional services products that you have already created, as well as any requests you have outstanding for creating or modifying these products.
1. Select an existing product that you would like to edit. Then, from the **Request changes** menu, select **Update product information**.
1. Make the changes to the details. For more information about the fields you can edit, see [Providing details for a professional services product in AWS Marketplace](proserv-product-details.md).
1. Select **Submit** to create the request.
1. (Optional) If you are not already on the **Requests** tab of the **Professional services** page, then from the **Products** menu of AWS Marketplace Management Portal, select **Professional services**, then choose the **Requests** tab. Verify that you see your request with the correct **Product title**, and that the **Request status** is **Under review**. Your product will be updated with the changes you requested within a few minutes. If there is an error, you can view it here and resubmit your edits after fixing the errors.
## Editing product pricing
The following procedure describes how to edit the pricing information for an existing professional services product in the AWS Marketplace Management Portal.
**To edit product pricing**
1. Open a web browser and sign into the [AWS Marketplace Management Portal](https://aws.amazon.com/marketplace/management/).
1. From the **Products** menu, select **Professional services**. This page shows you all professional services products that you have already created, as well as any requests you have made for creating or modifying these products.
1. Select an existing product that you would like to edit, then from the **Request changes** menu, select **Update pricing dimensions**.
**Note**
You can only add new pricing dimensions through the AWS Marketplace Management Portal. To modify or remove previously created dimensions, contact the [AWS Marketplace Seller Operations team](https://aws.amazon.com/marketplace/management/contact-us/) with your request. In your request, include the product ID and details about what dimensions you want to change or remove.
1. Add any new pricing dimensions that you want. For more information about the pricing fields, see [Providing details for a professional services product in AWS Marketplace](proserv-product-details.md).
1. Select **Submit** to create the request.
1. (Optional) From the **Products** menu of AWS Marketplace Management Portal, select **Professional services**, then choose the **Requests** tab. Verify that you see your request with the correct **Product title**, and that the **Request status** is **Under review**. Your product will be updated with the changes you requested within a few minutes. If there is an error, you can view it here and resubmit your edits after fixing the errors.
## Edit product visibility
By default, products are created with limited visibility—a new product is only visible from your account. You can make the product publicly visible in the AWS Marketplace. The following procedure describes how to edit the visibility of an existing professional services product in the AWS Marketplace Management Portal.
**Note**
For Professional Services products in the limited state, there is no allowlist and as long as you have 1 other product in the public state, you can proceed to create private offers. Private offers on professional services products in the limited state can be accepted by specified buyers without adding them to the product's allowlist.
**To edit product visibility**
1. Open a web browser and sign into the [AWS Marketplace Management Portal](https://aws.amazon.com/marketplace/management/).
1. From the **Products** menu, select **Professional services**. This page shows you all professional services products that you have already created.
1. Select an existing product that you would like to edit or update the visibility. Then, from the **Request changes** menu, select **Update product visibility**.
1. Select an option to update your product visibility and choose **Submit** to submit your request for review.
1. Verify that the **Requests** tab shows the **Request** status as **Under review**. When the request completes, the status becomes **Succeeded**. If the status is **Failed**, select the request name to view the **Issues Found**.
**Note**
To make a product visible in the public AWS Marketplace catalog requires a product review by the AWS Marketplace Seller Operations team to ensure that the product meets the product guidelines (see [Requirements for professional services products on AWS Marketplace](proserv-product-guidelines.md)). The request can take several days to complete.
## Remove a professional services product
The following procedure describes how to remove an existing professional services product from the AWS Marketplace Management Portal.
**Note**
Removing a professional services product would not affect active private offers.
**To remove a product**
1. Open a web browser and sign into the [AWS Marketplace Management Portal](https://aws.amazon.com/marketplace/management/).
1. From the **Products** menu, select **Professional services**. This page shows you all professional services products that you have already created.
1. Select an existing product that you would like to remove. Then, from the **Request changes** menu, select **Update product visibility**.
1. Select **Restricted** as the visibility option to update your product visibility and choose **Submit**.
1. Verify that the **Requests** tab shows the **Request** status as **Under review**. When the request completes, the status becomes **Succeeded**.
**Note**
The request can take several days to complete. Products with active offers will be moved to restricted state until the last active subscription or contract is completed and then removed from AWS Marketplace. Restricted status means that existing users can continue to use the product. However, the product will no longer be visible to the public or be available to new users.
# Providing details for a professional services product in AWS Marketplace
When you publish a professional services product on AWS Marketplace, you must provide the product metadata. Product metadata includes product settings for visibility and pricing and product information that provide buyers with more information about your professional services product. You can edit product descriptions, additional resources, pricing dimensions, and product visibility. The following sections provide information that you can use as you prepare or edit your product details.
**Note**
For information about guidelines and requirements for professional services products, see [Requirements for professional services products on AWS Marketplace](proserv-product-guidelines.md).
**Topics**
+ [
## Product descriptions
](#proserv-product-descriptions)
+ [
## Additional resources
](#proserv-additional-resources)
+ [
## Support information
](#proserv-support-information)
+ [
## Pricing dimensions
](#proserv-pricing-dimensions)
+ [
## Product visibility
](#proserv-product-visibility)
## Product descriptions
The product descriptions section in the product details is the core of your product. It describes your product to your potential buyers so that they can make a purchasing decision. This section of the product details includes the following data:
+ **Product title** – The name of your product. This is used to identify your product; it's visible on the product page and within search results. Provide a meaningful name for your product. It must be unique within AWS Marketplace.
+ **SKU** – (Optional) Used to track your products on AWS Marketplace. This information is for your own use; buyers don't see it.
+ **Short description** – A concise description of your product that appears on the tiles and underneath the product title in the AWS Marketplace product catalog.
+ **Long description** – A longer, formatted description that describes the details of your product to buyers. List the product features, benefits, usage, and other information specific to the product. Use the available formatting to make the information easier to understand and scan.
+ **Product logo** – This field is a public Amazon S3 URL that points to an image file that represents your product. The file must be in .png, .jpg, or .gif format, with a transparent or white background, under 5MB, and be between 110-10,000 pixels wide and tall. The logo is uploaded during product submission, and stored in AWS Marketplace. Modifying the contents of the URL will not modify the logo in AWS Marketplace after it is submitted.
**Note**
The Amazon S3 URL that you provide must be publicly available. This is a property of the Amazon S3 bucket in which the file resides. For more information, see [How do I edit public access settings for Amazon S3 buckets?](https://docs.aws.amazon.com/AmazonS3/latest/user-guide/block-public-access-bucket.html) in the Amazon Simple Storage Service Console User Guide.
+ **Highlights** – A set of one to three short points about your product, describing its key features or differentiators. At least one highlight is required.
+ **Product categories** – The types of service that you provide. You must choose at least one, and up to three, categories. There are many categories to choose from, but professional services products must include at least one of the following:
**Assessment**
Evaluation of the customer's current operating environment to find the right solutions for their organization.
**Implementation**
Help with configuration, setup, and deployment of third-party software.
**Premium support**
Access to guidance and assistance from experts, designed for the customer's needs.
**Managed services**
End-to-end environment management on the customer's behalf.
**Training**
Tailored workshops, programs, and educational tools provided by experts to help the customer employees learn best practices.
+ **Keywords for search results** – Provide up to three keywords that buyers might use to search for your product. You can list keywords in a comma-separated list, up to 250 characters.
+ **Associated products** – *optional* – Include at least one public product from AWS Marketplace that your service either works with or supports. AWS Marketplace uses these products as input when selecting products to show on your product's details page or in **Related products** for those products.
## Additional resources
In the **Additional resources** section of the product details, you can provide links to resources that you have created to help your customers. This is an optional set of one to three downloadable resources that are stored online. Examples of resources include product information sheets, whitepapers, or product manuals. For each resource, provide a name and a URL for the resource.
## Support information
This section is a formatted text field that allows you to describe the support that you provide for your service.
Customers expect support on issues, such as using the services, troubleshooting, and requesting refunds (if applicable). You must provide at least one of the following for your product's support: an email address, a phone number, or support URL(s). Include a description of the level of support buyers can expect when they purchase your product.
## Pricing dimensions
Pricing dimensions for professional services are packages that you offer. For example you might offer *Silver*, *Gold*, and *Platinum* support. Or you might offer 10, 20, or 50 hours of consulting. For each dimension you want to offer (at least one, up to 24), specify a name and a description. When you create a private offer for the product by working with a buyer directly, you set the actual prices for these dimensions.
**Note**
For information about how pricing dimensions are used, and how prices are set, see [Create private offers](proserv-getting-started.md#proserv-create-offer).
## Product visibility
Released products can be visible in AWS Marketplace to just your own account, to a small set of test accounts, or to all AWS accounts. By default, the product is published in private release. To change the product visibility, see [Edit product visibility](proserv-getting-started.md#proserv-edit-visibility).
# Requirements for professional services products on AWS Marketplace
AWS Marketplace maintains requirements for all products and offerings on AWS Marketplace. These requirements help to promote a safe, secure, and trustworthy curated digital catalog for our customers. We encourage sellers to review the implementation of additional controls and protocols as applicable to meet the needs of their specific products.
AWS Marketplace reviews all products and their related metadata when submitted to ensure that they meet or exceed current AWS Marketplace requirements. We review and adjust these requirements to meet our security requirements. In addition, AWS Marketplace continuously reviews products to verify that they meet any changes to these requirements. If products fall out of compliance, AWS Marketplace contacts you to update your product. In some cases, your products might temporarily be unavailable to new subscribers until issues are resolved.
**Topics**
+ [
## Product setup guidelines
](#proserv-guidelines-setup)
+ [
## Customer information requirements
](#proserv-guidelines-customer-info)
+ [
## Product usage guidelines
](#proserv-guidelines-usage)
+ [
## Architecture guidelines
](#proserv-guidelines-architecture)
## Product setup guidelines
All professional services products must adhere to the following product setup guidelines:
+ All pricing dimensions must relate to actual services offered and billed using AWS Marketplace.
+ Your products must be listed in one of these categories: *Assessments*, *Implementation*, *Managed services*, *Premium support*, or *Training*.
+ Besides the required professional services categories, your product should also be correctly categorized by choosing other appropriate categories that fit into services offered.
+ Your product's logo must not be designed to confuse with the AWS logo, or any logo from an unrelated third party.
+ Your product details must not contain offensive or explicit material. They must comply with the AWS Acceptable Use Policy available at [https://aws.amazon.com/aup/](https://aws.amazon.com/aup/).
+ Your professional service product must directly support or offer services related to third-party software products listed on AWS Marketplace or help customers achieve specific outcomes related to the adoption or management of their AWS Cloud.
## Customer information requirements
All professional services products must adhere to the following customer information requirements:
+ Professional services products must be billed entirely through the listed dimensions on AWS Marketplace.
+ You are not permitted to collect customer payment information for your professional services product listing on AWS Marketplace at any time, including credit card and bank account information.
+ Any subscriber or prospective subscriber information provided by AWS to you in conjunction with your professional services products must be used solely in accordance with the Terms and Conditions for AWS Marketplace Sellers.
## Product usage guidelines
All professional services products must adhere to the following product usage guidelines:
+ After a customer contacts you through the professional service listing, you should contact them within two business days. After a customer accepts a private offer, you must contact them or provide them with next steps within two days unless otherwise outlined in the private offer.
+ Customers must be able to easily get help with issues, such as using the services, troubleshooting, and requesting refunds (if applicable). Support contact options must be specified on the fulfillment landing page. The support description should contain a statement about the level of support a customer can expect.
+ Your product's overview should include clear value propositions, key features, links to detailed documentation, and clear definitions of pre-purchase and post-purchase support of the services offered.
+ Your products should have clear and straightforward service terms.
## Architecture guidelines
All professional services products must adhere to the following architecture guidelines:
+ Professional services products must be related to an AWS service or at least one public AWS Marketplace product (up to four) in which the product offers services for those related products directly or offers services that drive more subscribers to those related products.
+ If the services offered require additional resources in the customer's infrastructure, follow these guidelines:
+ Provision resources in a secure way, such as by using the AWS Security Token Service or AWS Identity and Access Management (IAM).
+ Provide additional documentation including a description of all provisioned AWS services, IAM policy statements, and how an IAM role or user is deployed and used in the customer account.
+ Include a notification in the product description that explains that if the customer incurs additional AWS infrastructure costs, separate from their AWS Marketplace transaction, they're responsible for paying additional infrastructure charges.
+ If your product deploys an agent, provide instructions to the customer that describe how to deploy the agent in their AWS account.
# Pricing professional service products in AWS Marketplace
As an AWS Marketplace seller with a Professional Services product, you can choose from three contract pricing options: installment plan, upfront payment, and variable payments. Variable payments allow you to set a total contract amount when creating a private offer. Once buyers accept the contract, you send payment requests, up to the total contract amount, over the duration of the contract.
## Creating a private offer with variable payment
**To create a private offer with variable payment**
1. Open a web browser and sign into the [AWS Marketplace Management Portal](https://aws.amazon.com/marketplace/management/).
1. Open the **Offers** list and choose **Private offers**.
1. The first step is to **Provide offer information**. You must enter an offer name. Providing an offer description is optional. Indicate whether this private offer is a renewal or not.
1. Set the offer expiration date. Your buyer must respond to your offer by the provided date before 23:59 (UTC), otherwise the offer will expire.
1. The second step is to **Configure offer pricing and duration**. In this step, choose **Contract pricing with variable payments**.
1. Choose the contract duration and offer currency.
1. Specify the contract total amount. You can bill your buyer up to this amount over the course of the contract. Your cumulative payment requests cannot exceed the total contract amount.
## Payment requests
Once your buyer accepts a professional services private offer with variable payments contract pricing, you can send payment requests up to the total contract value, over the duration of the contract.
### Creating payment requests
**To create payment requests**
1. You view and manage agreements from the **Agreements** page in the [AWS Marketplace Management Portal](https://aws.amazon.com/marketplace/management/).
1. Select **Agreements** from the menu.
1. In the **Agreements** table, select the option next to the agreement and choose **View details**. Alternatively, you can choose the link for the agreement in the **Agreement ID** column.
1. On the agreement detail page, choose **Request payment**.
1. On the Create payment request page, specify the **Requested amount**. Your payment request cannot exceed the **Remaining amount**.
**Note**
The **Remaining amount** is the available balance of payment requests from your Total Contract amount. You can send your customers additional payment requests as long as it does not exceed this amount. You can no longer send payment requests when the remaining amount is zero or the agreement has expired.
1. You also have the option to describe what you delivered to the buyer in the **Deliverables**. Tell the buyer about the work associated with this payment request.
1. Submit your payment request by selecting **Create**.
### Canceling payment requests
**To cancel payment request**
1. You view and manage agreements from the **Agreements** page in the [AWS Marketplace Management Portal](https://aws.amazon.com/marketplace/management/).
1. Select **Agreements** from the menu.
1. In the **Agreements** table, select the option next to the agreement and choose **View details**. Alternatively, you can choose the link for the agreement in the **Agreement ID** column.
1. On the agreement detail page, under the **Payment request** panel, select the option next to the payment request ID and choose **View details**.
1. On the payment request detail page, choose **Cancel Payment Request**.
**Note**
You may cancel your payment request at any time while it is in pending state. You can no longer cancel the payment once the buyer has approved the payment request.
### Payment request statuses
Pending
Your payment request has been submitted and is pending buyer action. You can cancel the payment request if it is in pending state.
Canceled
The payment request has been cancelled by the seller. Cancelled payment requests are no longer active/valid.
Accepted
The buyer has accepted your payment.
Declined
The buyer has declined to approve this payment request. You should contact your buyer to address any payment issues.