# Getting started as a seller in India
AWS Marketplace allows sellers in India to sell paid offers to buyers in India (user agreement is with Amazon Web Services India Private Limited (Amazon India) refer [here](https://docs.aws.amazon.com/accounts/latest/reference/managing-accounts-india.html)). Buyers can procure software and services from sellers in India and receive invoices from AWS India in Indian rupees (INR).
## Key benefits
+ Sellers in India can sell paid offers on AWS Marketplace and receive disbursements to bank accounts in India in Indian rupees (INR).
+ Buyers are invoiced in Indian rupees (INR) and invoices include Goods and Service Tax (GST), as applicable.
+ AWS India facilitates issuance of tax-compliant invoices to AWS customers in INR with you as Seller of Record (SoR), based on information provided in the tax registration tab in AWS Marketplace Management Portal.
## Important considerations
+ If you are a seller based outside India, your sales to buyers in India remain in USD via AWS Inc.
+ If you are selling using an account that is part of AWS Organizations, you must use a separate (standalone) account to sell in India to avoid taxation errors.
+ Private offers for Container products with contract with consumption pricing and usage-based pricing remain in USD.
## Registration process for sellers in India
Follow these steps to register as a seller in India:
### Step 1: Create a new standalone AWS account
Create a new AWS India account ID. This account should be a standalone account and not a linked account in your AWS Organizations.
**Important**
Using a linked account may lead to incorrect and non-compliant tax invoices.
### Step 2: Complete seller registration on AWS Marketplace Management Portal
Once you create a new AWS account, use that account to create an AWS Marketplace seller account.
1. Register as a seller on AWS Marketplace Management Portal.
1. Provide a unique legal business name. This name is used on tax invoices.
1. Create your public profile as described in [Step 1: Register and create your seller profile](create-public-profile.md).
### Step 3: Provide tax information
**Note**
Under applicable tax regulations, there is a relaxation from affixing signatures on invoices for B2B transactions that are subject to e-invoicing. While we expect that most sellers will transact primarily with business customers, the classification of a transaction as B2B or B2C depends on whether the customer has provided valid GST details in their AWS India profile. If GST details are provided, the transaction is treated as B2B. If GST details aren't provided, the transaction is treated as B2C. In such cases, a tax invoice must include the seller's signature. Without this, the invoice is treated as non-compliant. To ensure compliance, we require a specimen signature of your authorized signatory. This allows us to print the signature on invoices generated in your name. The specimen signature you provide is used solely for the limited purpose of generating invoices on your behalf. Consistent with the [AWS Privacy Notice](https://aws.amazon.com/privacy/), we apply strict purpose-limitation principles and maintain robust safeguards to protect your personal information. We remain committed to handling your data securely and in accordance with applicable laws.
After you complete your public profile, your account is verified by the AWS Marketplace operations team. You then receive an email from AWS to proceed with tax verification on AWS Marketplace Management Portal.
You must submit the following information before you can start listing your offers:
1. GST identification number (GSTIN)
1. Permanent Account Number (PAN) - auto-populated from the GSTIN you provided
1. Seller signature that is used on tax invoices for your buyers - submit a ticket using the contact us form to submit signature
1. Legal business name and address that corresponds to your GSTIN for tax purposes
1. Acknowledgements on: (a) non-applicability of Withholding Tax (WHT) on listing fees; (b) confirmation that your GSTIN is enabled for e-invoicing; (c) authorization to AWS India to raise invoices (e-invoices to GST registered buyers) for sales made by you through AWS Marketplace, along with a declaration that you are responsible for remitting the applicable GST to the Government
### Step 4: Provide bank account information
After your tax information is completed and seller signature is verified, you can provide your bank account information.
Your bank account information must include:
+ Account number
+ Indian Financial System Code (IFSC) number
+ Full name and address associated with the account
### Step 5: Add disbursement method
After you provide banking information, navigate to Payment information menu, find Disbursement methods and choose Add disbursement method.
1. Select the disbursement currency from Currency dropdown and select the appropriate bank account for INR.
1. Sellers in India can only receive disbursements in INR.
1. Choose to receive disbursements either monthly or daily.
1. You can only associate INR currency to one bank account, but you can switch association to a different bank account.
1. All disbursements are sent through applicable clearance and settlement systems (NEFT/RTGS) to your designated bank account.
**Note**
Public offers remain in USD. You do not need to add USD as a disbursement method because you cannot receive disbursements in USD.
### Step 6: Create offers
**Note**
Sellers in India can sell public and private offers to buyers in India only. Even if you target countries other than India or send private offers to buyers outside India, buyers outside India cannot subscribe to those offers.
After you provide banking information and configure disbursement preferences, you can create private offers in USD or INR. Private offers can be created only after you create a product listing. For more information, see [Preparing your product for AWS Marketplace](product-preparation.md).
Important considerations:
+ AWS Marketplace product listings are always in USD. However, INR option is available when creating private offers.
+ Product title should be suffixed with `[IN]`.
#### Creating direct private offers
1. From the Offers menu in AWS Marketplace Management Portal, choose Create private offer.
1. Select Direct private offer, product type, and your product.
1. At offer creation step 2 (set offer duration and prices), select the currency from the dropdown.
1. Enter all details, review the offer, and choose Create private offer.
#### Creating Channel Partner Private Offers
As an ISV or DSOR partner, you must first create a resale authorization.
**For ISVs or CP accounts that will be participating in the CPPO process:** Before you initiate an offer, complete a mandatory one-time step of creating a selling authorization Service-Linked Role (SLR). To do this, log into AWS Marketplace Management Portal with your AWS Marketplace seller account. Navigate to the **Settings** tab, then choose **Service linked roles**, then choose **Create service-linked role**. The SLR is required for ISVs, DSORs and CPs to create and accept selling authorizations.
1. From the Partners menu in AWS Marketplace Management Portal, choose Create opportunity.
1. Under Discounts and Products, select the discount type and your product for resale.
1. Select currency from the dropdown.
1. Enter all details, review the authorization, and choose Create opportunity.
**Note**
Sellers in India and DSORs can only send resale authorizations to channel partners in India. If you issue a resale authorization to a channel partner based outside India, the resale authorization fails. Your channel partner can only create CPPO in the same currency and can extend CPPOs to buyers in India only.
# Sellers in India FAQ
This FAQ addresses common questions for sellers in India who want to list products on AWS Marketplace.
**Topics**
+ [Do I need a separate AWS account to sell in India?](#india-seller-separate-account)
+ [What information do I need to provide for seller registration?](#india-seller-registration-requirements)
+ [How do I get support and assistance as a seller in India?](#india-seller-support)
+ [Can I sell to buyers outside of India as a seller in India?](#india-seller-geographic-restrictions)
+ [What currencies can I use for pricing my products?](#india-seller-pricing-currency)
+ [What product types can I create offers for?](#india-seller-product-types)
+ [How do product pricing currency and seller disbursements work in detail?](#india-seller-pricing-disbursement-details)
+ [What are my GST tax obligations and liability as a seller in India?](#india-seller-tax-obligations)
+ [What banking information do I need to provide?](#india-seller-banking-requirements)
+ [How are AWS Marketplace listing fees handled for sellers in India?](#india-seller-listing-fees)
+ [Do I need to withhold tax on listing fees?](#india-seller-tds-exemption)
+ [When will I receive disbursements?](#india-seller-disbursement-schedule)
+ [How do I migrate from selling outside India to selling in India?](#india-seller-account-migration)
+ [If I'm already registered as a buyer with AWS India, do I still need to create a separate account for selling?](#india-seller-buyer-account-separation)
+ [What are the restrictions for working with channel partners in India?](#india-seller-channel-partner-restrictions)
+ [Can non-India sellers use channel partners in India to sell to buyers in India?](#india-seller-dsor-program)
+ [How do I indicate that my product is available only in India?](#india-seller-product-listing)
+ [Can I create private offers for buyers in India?](#india-seller-private-offers)
+ [What compliance requirements apply to sellers in India?](#india-seller-compliance)
## Do I need a separate AWS account to sell in India?
Yes. You must create a standalone AWS account that is not part of AWS Organizations. This account must be specifically configured for selling in India and cannot be used to sell to buyers outside India. You cannot use an existing buyer account for seller registration.
## What information do I need to provide for seller registration?
You must submit: GST identification number (GSTIN), Permanent Account Number (PAN) which auto-populates from GSTIN, seller signature for tax invoices, legal business name and address corresponding to your GSTIN, acknowledgements on withholding tax non-applicability and e-invoicing enablement, authorization for AWS India to raise invoices, and valid India domiciled bank account details.
## How do I get support and assistance as a seller in India?
Use the Contact Us form in AWS Marketplace Management Portal:
1. For banking or disbursement assistance, select Commercial Marketplace, then Seller Account, then Banking.
1. For private offer creation help, select Commercial Marketplace, then Private Offer, then Offer Creation.
1. For India-specific questions about tax obligations, banking, or regulatory requirements, consult with local advisors familiar with regulations in India.
1. Provide detailed information about your specific request for faster resolution.
## Can I sell to buyers outside of India as a seller in India?
No. Sellers in India can only sell to buyers in India. Buyers outside India can view your listings but cannot purchase them due to geographic restrictions.
## What currencies can I use for pricing my products?
All public offers must be priced in USD only. You have the option to publish private offers in INR or USD. However, listing fees are always deducted in INR and all disbursements are always in INR regardless of your pricing currency. There is no currency conversion or exchange rate variability for INR-priced private offers.
## What product types can I create offers for?
You can create products and offers for SaaS, AMI, Containers, Professional Services, ML and AWS Data Exchange product types.
## How do product pricing currency and seller disbursements work in detail?
For USD offers: Buyers receive invoices with USD pricing, applicable GST, and foreign exchange conversion rate to INR. The tax invoice uses the same rate as the commercial invoice. Your disbursement in INR equals the converted amount minus withholding tax (0.1%), TCS (0.5%), listing fees, and tax on listing fees. For INR private offers: Buyers receive invoices with the agreed INR amount without foreign exchange variability. Invoices show both INR and USD amounts with the fixed FX rate applied at offer acceptance. Minor rounding differences (maximum ±0.005 USD per line item) may occur due to backend USD processing.
## What are my GST tax obligations and liability as a seller in India?
Buyers are charged 18% GST which is paid to you as part of your disbursement, and you are responsible for remitting GST to tax authorities in India according to applicable tax laws. AWS India facilitates issuing GST tax invoices to buyers with you as the seller on record (SoR) and shares the tax invoice with you via email for your records and compliance purposes. You must ensure your GSTIN is enabled for e-invoicing and comply with all applicable tax laws in India including GST registration and filing requirements.
## What banking information do I need to provide?
You must provide bank account details in India including account number, Indian Financial System Code (IFSC), and name and address of the account holder. Only bank accounts domiciled in India are accepted for sellers in India. International bank accounts are not accepted. All disbursements are processed in INR to your bank account in India only.
## How are AWS Marketplace listing fees handled for sellers in India?
The fee structure follows standard AWS Marketplace rates, but all fees are calculated and charged in Indian Rupees (INR) with 18% GST applicable. AWS Marketplace provides a GST tax invoice for listing fees. Both listing fees and GST are deducted from your seller disbursement. You are not required to withhold funds toward listing fees due to TDS exemption under Section 194-O of the Income Tax Act. Refer to the AWS Marketplace Seller Terms for current fee information.
## Do I need to withhold tax on listing fees?
No. Per Section 194-O subsection 4 of the Income Tax Act, 1960, once withholding tax is processed at any point in the payment flow, sellers are exempt from Tax Deducted at Source (TDS) withholding on listing fees. AWS deducts TDS from buyer payments and remits to tax authorities. TDS certificates are shared with you for tax claiming purposes.
## When will I receive disbursements?
Disbursements follow the standard AWS Marketplace schedule but are processed in INR to your bank account in India. The timing and frequency align with standard AWS Marketplace disbursement practices. You can only receive disbursements in Indian Rupees (INR) to your bank account domiciled in India.
## How do I migrate from selling outside India to selling in India?
You have two options:
*Option 1: Create a new standalone account (recommended)*
1. Create a new standalone account for your India-based entity.
1. Re-list your offers and use `[IN]` in listing names to differentiate.
1. Buyers must cancel existing agreements and re-negotiate from your India-based entity.
*Option 2: Change your existing account location to India*
1. Update tax location in AWS Billing Console to India.
1. Ensure no linked accounts or turn off tax inheritance settings.
1. Submit GSTIN, PAN, seller signature, and bank account in India in AWS Marketplace Management Portal.
1. Upon validation, you can start listing on AWS India.
1. You'll lose ability to sell to non-India buyers.
1. Existing non-India disbursements will be blocked.
1. You must cancel all agreements with non-India buyers.
1. Existing contracts with buyers in India will be invoiced in INR from AWS India.
## If I'm already registered as a buyer with AWS India, do I still need to create a separate account for selling?
Yes. You must create a new standalone AWS Marketplace account for seller registration. This prevents incorrect tax and invoicing treatment for your seller account and avoids complications related to AWS Organizations structure changes.
## What are the restrictions for working with channel partners in India?
You can only work with channel partners located in India due to geographic restrictions. As an India-based channel partner, you can extend Channel Partner Private Offers (CPPO) authorized by India-registered ISVs to India-based buyers only. You cannot extend CPPOs to non-India buyers regardless of ISV location, and cannot extend CPPOs from non-India ISVs to India buyers.
## Can non-India sellers use channel partners in India to sell to buyers in India?
Yes, through the Designated Seller on Record (DSOR) program. The India-based channel partner lists offerings on behalf of the non-India seller. AWS Marketplace settles with the channel partner, and the non-India seller receives payment directly from the channel partner outside AWS Marketplace. Contact your AWS account representative or AWS Marketplace Seller Operations team for additional details about the DSOR program.
## How do I indicate that my product is available only in India?
Products from sellers in India are automatically restricted to buyers in India. You should include `[IN]` in your product title to clearly indicate availability to buyers in India. The geographic restriction is enforced at the platform level.
## Can I create private offers for buyers in India?
Yes. You can create private offers for buyers in India using the standard private offer process. All private offers are only available to buyers in India and can be priced in either USD or INR.
## What compliance requirements apply to sellers in India?
You must comply with all applicable laws and regulations in India, including but not limited to tax laws, data protection requirements, and software licensing regulations. AWS provides the platform, but compliance with local laws is your responsibility.