

# Understanding Buy with AWS dashboards
<a name="buy-with-aws-dashboard"></a>

The **Buy with AWS** dashboard provides an overview of the web traffic, engagements, and agreements created by the customers who choose your **Buy with AWS** call-to-action buttons and visit your **Buy with AWS** procurement page on AWS Marketplace.

For information about accessing the dashboard, see [Seller dashboards](dashboards.md), earlier in this guide.

**Topics**
+ [Section 1: Filters](#buy-with-aws-filters)
+ [Section 2: Summary metrics](#buy-with-aws-summary-metrics)
+ [Section 3: Total clicks and trend data for page views and total agreements](#buy-with-aws-clicks-views)
+ [Section 4: AWS sign-in page drop-off rate](#buy-with-aws-drop-off-rate)
+ [Section 5: Engagement on the Buy with AWS procurement page](#buy-with-aws-engagements)
+ [Section 6: Trend data for engagement metrics on the Buy with AWS procurement page](#buy-with-aws-procurement-page-trends)

## Section 1: Filters
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 This section provides the following data filters. 


|  Filter name  |  Description  | 
| --- | --- | 
| Product title | The title of the product.  | 
| Product ID | The friendly unique identifiers for the software products. | 
| Date filter | Filter by the past 30, 60, or 90 days, the trailing 12 months, or the year to date. Choose Custom to enter other start and end dates.  | 

For more information about filtering, see [Filtering data on Quick](https://docs.aws.amazon.com/quicksight/latest/user/adding-a-filter.html) in the *Quick User Guide*. 

## Section 2: Summary metrics
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This section displays information about the **Buy with AWS** call-to-action buttons and the **Buy with AWS** procurement page.

The following table lists and describes the metrics. To update the date range, change the date criteria in the **Filters** section.


|  Metric  |  Description  | 
| --- | --- | 
| Total button clicks  | The total number of clicks on the call-to-action buttons, such as Buy with AWS, on the seller website.  | 
| Number of Buy with AWS page views  | The total number of visits to the Buy with AWS procurement page. This includes repeat visits. | 
| Total agreements from Buy with AWS page  | The total number of agreements created on the Buy with AWS procurement page.   | 

## Section 3: Total clicks and trend data for page views and total agreements
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This section provides monthly or weekly trends for a specified date range. The following table lists and describes the KPIs:


| Metric | Description | 
| --- | --- | 
| **Total button clicks** | The total clicks on the call-to-action buttons on the seller website. | 
| **Page views** | The total page visits to the **Buy with AWS** procurement page. Use the **Display data by** list to choose between monthly and weekly views. | 
| **Total agreements** | The total agreements created on the **Buy with AWS** procurement page. Use the **Display data by** list to choose between monthly and weekly views. | 

## Section 4: AWS sign-in page drop-off rate
<a name="buy-with-aws-drop-off-rate"></a>

This section displays the drop-off rate for the AWS sign-in page. The rate is the ratio of users who signed in and created agreements to the number of users who only signed in. Use the **Display data by** list to filter by week or month.

## Section 5: Engagement on the Buy with AWS procurement page
<a name="buy-with-aws-engagements"></a>

This section provides summary metrics and trend data for a specified date range. The following table lists and describes the metrics. Use the date field in the filter section to update the date range.


| Metric | Description | 
| --- | --- | 
| Total number of unique visitors | The total number of unique procurement page users. | 
| Bounce rate | The ratio of users who sign in and leave after viewing one site page to those who visit more than one page. | 
| Average user dwell time in minutes | The time between when the user signed in and when that user left the page. | 

## Section 6: Trend data for engagement metrics on the Buy with AWS procurement page
<a name="buy-with-aws-procurement-page-trends"></a>

The charts display monthly or weekly trends for the metrics in [section 5](#buy-with-aws-engagements). Use the **Display data by** list to choose between monthly and weekly views.  