# What is AWS Marketplace Storefront?
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AWS Marketplace Storefront lets a Partner launch a branded procurement experience connected to AWS Marketplace, where the Partner curates a catalog of products, uses built-in capabilities to automate deal workflows, and routes transactions through an existing AWS Marketplace seller account. A storefront can show products from other Partners alongside the Partner's own AWS Marketplace products.

## Key capabilities
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+ **Branded storefronts** - Create customized web storefronts with your branding, colors, and layout to present your AWS Marketplace products.
+ **Multiple layout types** - Choose from Standalone, Embedded, E-Commerce, or Campaign layouts depending on your use case.
+ **Product curation** - Import products from the AWS Marketplace public catalog or your own seller account listings, and organize them with tags, categories, and badges.
+ **Buy With AWS integration** - Enable buyers to initiate procurement directly from your storefront, with requests routed to your team for offer creation.
+ **Governance and approval** - Configure approval policies, buyer groups, and spending thresholds to control procurement workflows.
+ **Connector integrations** - Connect to CRM systems (HubSpot), co-selling programs (AWS ACE), and communication platforms (Slack) for workflow automation.
+ **Role-based access control** - Manage team permissions with predefined roles at the organization, account, and storefront levels.
+ **Insights and reporting** - Track billed revenue, collections, disbursements, and agreement renewals.

## Who uses Storefront?
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| User | Use case | 
| --- | --- | 
| ISV sellers | Create a branded catalog of their own products for direct sales through AWS Marketplace | 
| Channel partners / Resellers | Build multi-vendor storefronts curating products from multiple sellers for their buyer community | 
| Systems integrators | Create targeted storefronts for specific verticals, campaigns, or customer segments | 

## How it works
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1. **Create an organization** and connect your AWS Marketplace seller account.

1. **Build a storefront** by choosing a layout, importing products, and configuring design.

1. **Set up procurement** with Buy With AWS, governance policies, and approval workflows.

1. **Deploy** the storefront to make it accessible to buyers.

1. **Manage** ongoing operations through connectors, automation, and reporting.

## Related services
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+ [AWS Marketplace](https://docs.aws.amazon.com/marketplace/) - The underlying marketplace where products are listed and transactions are processed.
+ [AWS Marketplace Private Offers](https://docs.aws.amazon.com/marketplace/latest/userguide/private-offers.html) - Custom pricing offered to specific buyers through Storefront's Buy With AWS workflow.

## Getting started
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To get started with AWS Marketplace Storefront, see Prerequisites.