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Design and layout - AWS Marketplace
Layout typesCampaign layoutE-Commerce layoutColor and theme customizationLogo and home buttonPrivacy policyVideo and value propositions

Design and layout

Choose a layout type and customize your storefront's design, branding, and content sections.

Layout types

When you create a storefront, you choose a layout type that determines the structure, appearance, and deployment model. Each layout type is designed for a specific use case.

Available layout types

Under Layout Style, the following options are available:

Standalone

A full-page storefront deployed on a dedicated domain or subdomain. Use this layout when you want an independent storefront that functions as its own web destination.

Embedded

A storefront designed to integrate within an existing web page through an iframe. This layout preserves your current website architecture while adding commerce capabilities to a designated section.

Ecommerce

A product-grid layout with a shopping-style browsing experience. This layout includes a banner section and optimized product tiles for high-volume catalogs.

Campaign

A landing-page layout optimized for demand generation and targeted marketing. This layout includes hero sections, featured product highlights, resource sections, and value proposition elements.

Changing the layout type

You can change the layout type at any time before or after deployment. When you change the layout type, the storefront restructures to match the new layout. Product selections and tag configurations are preserved.

  1. Open the storefront and choose the Design tab.

  2. Under Layout Style, choose a different layout option.

  3. Choose Save.

Filter panel styles

Under Options, the Filters control offers Compact and Accordion. The Products Size control offers Small, Medium, and Large.

Product tile sizes

You can control the size of product tiles on the storefront home page:

  • Small - Compact tiles, more products visible per row.

  • Medium - Balanced tile size (default).

  • Large - Prominent tiles with more detail visible.

Campaign layout

The Campaign layout creates a landing-page style storefront optimized for demand generation, product launches, and marketing campaigns. It includes configurable sections for hero content, featured products, video, value propositions, and resources.

Campaign layout sections

A Campaign storefront is composed of the following sections, each independently configurable:

Hero section

The top banner area that provides the first impression for visitors.

  • Headline - Primary message

  • Sub headline - Supporting text

  • Banner url - Upload or provide a URL for the banner image

  • Favicon url - Upload or provide a URL for the favicon

The logo configuration for the Campaign layout header. See Logo and home button for field details.

Home button

The home button configuration for the Campaign layout header. See Logo and home button for field details.

Product section

The Product section has a Section header field; the default value is Featured Products.

Video and value proposition

An optional section to communicate key benefits through video and structured messaging.

  • Video embed URL - Embed a video (YouTube, Vimeo, or direct URL)

  • Value Proposition - Up to 4 benefit statements with icons or short descriptions

For more information, see Video and value propositions.

Resources section

A section to link external content such as whitepapers, case studies, or documentation. Each resource card has the following fields:

  • Title

  • Description

  • Link label

  • Link URL

To configure a Campaign layout

  1. Open the storefront and choose the Design tab.

  2. Choose Campaign as the layout style.

  3. Configure each section using the form panels that appear:

    • Complete the Hero section fields

    • Configure the Product section

    • (Optional) Add a Video embed URL and Value Proposition entries

    • (Optional) Add Resources

  4. Choose Save.

  5. Preview the storefront to verify the layout before deploying.

E-Commerce layout

The E-Commerce layout provides a product-grid browsing experience with a banner section, optimized for storefronts with large catalogs where buyers compare and evaluate multiple products.

E-Commerce layout features

  • Banner Section - A configurable header area with branding and messaging

  • Product grid - A responsive grid of product tiles with filtering and sorting

  • Filter sidebar - Category and tag-based filtering for quick navigation

  • Search - Full-text search across product titles and descriptions

To configure an E-Commerce layout

  1. Open the storefront and choose the Design tab.

  2. Choose Ecommerce as the layout style.

  3. Configure the Banner Section:

    • Main headline - The primary heading text for the banner

    • Welcome message - Supporting text displayed below the headline

    • Headline overlay size (%) - The percentage of banner width the headline occupies

    • Headline alignment - Position the headline to the left, center, or right

  4. Configure Product grid settings:

    • Choose the default product tile size (Small, Medium, or Large)

    • Configure the number of products per row

    • Enable or disable price display on tiles

  5. Choose Save.

When to use E-Commerce layout

Use this layout when:

  • Your catalog contains many products

  • Buyers need to browse, compare, and filter across categories

  • You want a familiar shopping experience with minimal custom content sections

For storefronts with fewer products or where marketing messaging is more important, consider the Campaign layout or Standalone layout.

Color and theme customization

You can customize the color palette of your storefront to match your organization's branding. Access the Colors section on the Design tab to configure your storefront colors.

Configurable color elements

The following color elements are configurable:

  • Primary Color

  • Button Color

  • Headline Color

To customize colors

  1. Open the storefront and choose the Design tab.

  2. Scroll to the Colors section.

  3. For each color element, choose the color square to open the color picker. The color picker provides an HSV gradient and a hue slider.

  4. Choose Save to apply the color.

Best practices

  • Maintain sufficient contrast between text and background colors for readability.

  • Use your organization's primary brand color for the Primary Color setting.

  • Test colors on both desktop and mobile viewports.

Logo and home button

You can configure a custom logo and home button for your storefront header. The logo represents your organization's brand, and the home button provides navigation back to the storefront's main page or an external URL.

  1. Open the storefront and choose the Design tab.

  2. In the Logo section, enter the Logo url. Paste the URL or choose Upload to upload an image.

  3. Choose Save.

The logo appears in the top-left corner of the storefront header.

Logo requirements

  • Format: PNG, SVG, or JPEG

  • Suggested size: 50-200 x 50 px.

  • Must be hosted on a publicly accessible URL (HTTPS)

To configure the home button

The home button appears in the storefront header and provides a click-through destination.

  1. Open the storefront and choose the Design tab.

  2. In the Home Button section, configure the following fields:

    • Redirect logo URL - The destination URL when buyers choose the logo

    • Open in existing tab - When enabled, the link opens in the current browser tab instead of a new tab

  3. Choose Save.

Privacy policy

The Privacy Policy section has an enable toggle and three fields: Privacy Policy URL; Footer Disclaimer; Form Disclaimer.

To configure the privacy policy

  1. Open the storefront and choose the Design tab.

  2. In the Privacy Policy section, use the toggle to enable the feature, then complete the following fields:

    • Privacy Policy URL - Enter a link to your organization's privacy policy page.

    • Footer Disclaimer - Enter disclaimer text for the storefront footer.

    • Form Disclaimer - Enter disclaimer text displayed on forms.

  3. Choose Save.

Notes

  • Providing a privacy policy is recommended for all storefronts that collect buyer information or use cookies.

  • The Privacy Policy URL must be publicly accessible (HTTPS).

  • The link opens in a new browser tab when buyers choose it.

Video and value propositions

You can add video content and structured value proposition statements to your storefront. These elements help communicate benefits to buyers and are available in the Campaign and Standalone layout types.

Value Proposition Section

Use the toggle on the right to enable or disable this section.

  1. Open the storefront and choose the Design tab.

  2. In the Value Proposition Section, enter the Video embed URL.

    Supported sources:

    • YouTube (embed URL format)

    • Vimeo

    • Direct video file URL (MP4)

  3. Choose Save.

The video appears as an embedded player in the designated section of the storefront.

Adding value propositions

Value propositions are short benefit statements displayed alongside the video or in a dedicated section. They communicate why buyers should use your storefront.

  1. Open the storefront and choose the Design tab.

  2. In the Value Proposition section, add up to 4 entries. For each entry:

    • Title - A short headline

    • Description - One to two sentences explaining the benefit

  3. Choose Save.

Display behavior

  • On Campaign layouts, value propositions appear in a dedicated section below the hero and video.

  • On Standalone layouts, value propositions appear below the product catalog section.

  • On Embedded and E-Commerce layouts, value propositions are not displayed.