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Co-selling and partners - AWS Marketplace
Managing co-selling opportunitiesSelling Authorizations

Co-selling and partners

Manage co-selling opportunities and channel partner selling authorizations.

Managing co-selling opportunities

You can track, update, and manage your co-selling opportunities from the Co-Selling Opportunities page. The page provides a pipeline view of all opportunities.

To view opportunities

  1. In your connected account, choose Co-Selling Opportunities.

  2. The opportunities table displays the following columns:

    • Source

    • Status

    • Stage

    • Opportunity ID

    • Customer Company Name

    • Project Title

  3. Use the All Opportunities dropdown to filter; the Source column shows whether an opportunity is AWS-originated or partner-originated.

  4. The following filters are available:

    • Search

    • All Opportunities dropdown

    • Sync

    • Refresh

  5. Status values are: Pending Submission, Submitted, and Approved.

To view additional details

The opportunity detail view includes:

  • Activity history - Timeline of stage changes and updates

  • AWS feedback - Comments or guidance from AWS (for accepted opportunities)

  • Related offers - Private offers created for this opportunity

  • Contacts - Customer and AWS contacts associated

Opportunity pipeline

The pipeline summary at the top of the Co-Selling Opportunities page shows the following cards:

  • All Opportunities

  • AWS Originated

  • Partner Originated

  • Estimated pipeline revenue

  • WIN rate

  • Validation rate

Notes

  • Opportunities synced with ACE follow AWS co-selling program rules. See your partner agreement for eligibility requirements.

  • Received opportunities (from AWS) may include referral benefits or technical support offers.

  • Archiving an opportunity removes it from the active view but retains it for reporting.

  • Creating co-selling opportunities

  • AWS ACE connector

  • Co-selling automation

Selling Authorizations

Selling authorizations allow you to authorize channel partners to resell your products through their own storefronts or directly to their buyers via Channel Partner Private Offers (CPPO).

To view selling authorizations

  1. In your connected account, choose Selling Authorizations.

  2. The list displays:

    • Authorization ID

    • Partner name and AWS Account ID

    • Product name

    • Status (Active, Expired, Revoked)

    • Authorization date

    • Expiration date

To create a selling authorization

  1. Choose Create Authorization.

  2. Complete the form:

    • Partner AWS Account ID - The reseller's 12-digit AWS account ID

    • Product - Select the product to authorize for resale

    • Pricing - Set the wholesale price or discount for the partner

    • Duration - How long the authorization is valid

    • Terms - Any additional resale terms or restrictions

  3. Choose Create.

The partner receives notification and can begin creating CPPOs for your product.

Managing authorizations

  • Revoke - Cancel an active authorization. The partner can no longer create new CPPOs, but existing agreements remain active.

  • Extend - Extend the expiration date of an authorization.

  • Edit - Modify pricing or terms (applies to future CPPOs only).

Notes

  • Selling authorizations are managed through the AWS Marketplace Catalog API. Ensure your connected account has the required permissions.

  • For more information about how CPPO works, see Channel Partner Private Offers in the AWS Marketplace Seller Guide.

  • Creating offers

  • Connecting your AWS Marketplace account