# Creating a private marketplace experience
<a name="create-your-private-marketplace"></a>

Your private marketplace is made up of one or more private marketplace experiences. Experiences are subsets of products and associated branding that can have one or more associated audiences. An experience can be associated with your entire organization, one or more OUs, or one or more accounts in your organization. If your AWS account is not a member of an organization, then you have one private marketplace experience associated with one account. To create your private marketplace, navigate to [Private Marketplace](https://aws.amazon.com/marketplace/pmp/getstarted), select the **Experiences** page on the left, and choose **Create experience**. For each experience, you can add a logo, add a title, and customize the user interface to use your organization’s color scheme. 

**Note**  
To use private marketplace with AWS Organizations, you need to enable all features for the organization. For more information, see [Enabling all features in your organization](https://docs.aws.amazon.com/organizations/latest/userguide/orgs_manage_org_support-all-features.html) in the *AWS Organizations User Guide*.  
If your AWS account is not a member of an organization, you do not need any prerequisite steps to use private marketplace.

**To create a private marketplace experience**

1. Navigate to [Private Marketplace](https://aws.amazon.com/marketplace/pmp/getstarted).

1. From the navigation pane on the left, select **Experiences**, and then choose **Create experience**.

1. Specify a name for the experience, and then choose **Create experience**.

Your private marketplace experience is created with no approved products, no branding elements, and is associated with no accounts in your organization. It's not live by default. The next steps for your marketplace experience are:

1. [Manage the audience for your private marketplace](private-marketplace-audiences.md)

1. [Add products](add-products-to-your-private-marketplace.md)

1. [Change your private marketplace status to Live](configure-your-private-marketplace.md)