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Creating and deploying storefronts - AWS Marketplace
Creating a storefrontCloning a storefrontDeploymentLinking and embedding

Creating and deploying storefronts

Create, clone, deploy, and link storefronts to publish your catalog to buyers.

Creating a storefront

You can create a new storefront to curate and publish a catalog of AWS Marketplace products for your buyers. Each storefront is a dedicated, branded web page where buyers browse, evaluate, and procure products through AWS Marketplace.

Prerequisites

  • An active AWS Marketplace Storefront organization

  • At least one connected AWS Marketplace seller account

  • Owner or Admin role at the organization level, plus Storefront Admin on the target storefront.

To create a storefront

  1. In the navigation pane, choose Accounts & Storefronts.

  2. Choose Create storefront.

  3. Enter a Name for the storefront.

  4. (Optional) Turn on Use GenAI to build storefront to generate initial content automatically.

  5. Choose Create.

    The storefront is created in draft state. You can now configure design, products, tags, and deployment settings.

Next steps

After creating a storefront, you typically:

  • Configure the design and layout

  • Import products to your storefront catalog

  • Set up tags and filters for navigation

  • Configure Buy With AWS for procurement

  • Deploy the storefront

Cloning a storefront

You can clone an existing storefront to create a copy with the same design settings, product selections, and configuration. Cloning is useful when you need to create a similar storefront for a different audience or region without starting from scratch.

Prerequisites

  • An existing storefront in your organization

  • Storefront Admin role on the source storefront.

To clone a storefront

  1. In the navigation pane, choose Accounts & Storefronts.

  2. Locate the storefront you want to clone.

  3. Choose the actions menu on the storefront card, then choose Clone.

    The actions menu on a storefront card contains Edit, Clone, and Delete.

  4. Enter a Name for the cloned storefront.

  5. Choose Clone.

    The new storefront is created in draft state with all settings copied from the source storefront. You can modify any settings before deploying.

What is cloned

The following settings are copied to the new storefront:

  • Layout type and design configuration

  • Color theme and branding

  • Product selections

  • Tag structure and filters

  • BWA (Buy With AWS) configuration

  • Vendor settings

What is not cloned

Deployment

After configuring your storefront's design, products, and settings, you deploy it to make it accessible to buyers. Deployment publishes the storefront at its configured URL.

Storefront states

State Description
Draft Storefront is being configured. Not accessible to buyers.
Deployed Storefront is live and accessible at its URL.
Disabled Storefront was previously deployed but is now taken offline.

To deploy a storefront

  1. Open the storefront and choose the Checkout & Deployment tab.

  2. Turn on the Deploy your storefront toggle, then choose Save.

  3. The storefront becomes accessible at https://<name>.storefront.marketplace.aws.com.

Storefront URL

By default, your storefront is accessible at:

https://<name>.storefront.marketplace.aws.com

The subdomain is derived from the storefront name.

Use the Update domain field to change the subdomain for your storefront URL.

The following controls are available for the storefront URL:

  • Open link – Opens the storefront URL in a new browser tab.

  • Copy link – Copies the storefront URL to your clipboard.

  • Share link – Generates a shareable link for distribution to buyers or stakeholders.

Buy with AWS toggles

On the Checkout & Deployment tab, the Buy with AWS toggle enables Buy with AWS for the storefront. The Buy with AWS banner toggle controls whether the Buy with AWS banner is displayed. Both toggles default to enabled.

To disable a storefront

  1. Open the storefront and choose the Checkout & Deployment tab.

  2. Turn off the Deploy your storefront toggle, then choose Save.

  3. The storefront is taken offline. Buyers who visit the URL see an unavailable message.

You can re-deploy a disabled storefront at any time without losing configuration.

Updating a live storefront

Changes made to a deployed storefront (design, products, tags) take effect immediately after saving. There is no separate re-deploy step. Buyers see updates as soon as you save them.

Linking and embedding

You can manage listing relations for your storefront on the Linking tab.

Managing listing relations

On the Linking tab, choose Add new link to manage relations between listings. The Listings linked to main list shows the linked listings.