# Subscribe to a data product in Amazon DataZone
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Amazon DataZone enables data producers to group data assets into well-defined, self-contained packages called data products that are tailored for specific business use-cases. For more information, see [Amazon DataZone terminology and concepts](datazone-concepts.md). 

Any Amazon DataZone user with the required permissions to access the data portal can subscribe to an Amazon DataZone data product.

To subscribe to or unsubscribe from a data product complete the following steps. 

1. Navigate to the Amazon DataZone data portal URL and sign in using single sign-on (SSO) or your AWS credentials. If you’re an Amazon DataZone administrator, you can navigate to the Amazon DataZone console at [https://console.aws.amazon.com/datazone](https://console.aws.amazon.com/datazone) and sign in with the AWS account where the domain was created, then choose **Open data portal**.

1. Choose **Browse catalog** to find the data product to which you want to subscribe and then choose that data product.

1. On the data product's details page, choose **Subscribe**.

1. Specify the project and the reason for subscribing and then choose **Subscribe**.